Beverage News / Wine & Spirits

Jack Daniel’s launches holiday ride program for soldiers

November 28, 2011
/ Print / Reprints /
ShareMore
/ Text Size+

The Jack Daniel Distillery launched its “Operation Ride Home” campaign to assist soldiers and their families in traveling home for the holidays. The distillery joined forces with the Armed Services YMCA of Fort Campbell to work with military officials at the installation to identify soldiers and families with particular needs and financial assistance for travel from the base to their homes throughout the United States this holiday season.

In honor of the decorated 101st Airborne Division at Fort Campbell, Jack Daniel’s donated $101,000 to begin the campaign and established the website www.jdoperationridehome.com to invite friends to contribute what they can to assist in the effort. The Armed Services YMCA will purchase plane tickets and provide pre-paid debit cards for gas, lodging and food for soldiers and families to travel home. The 101st Airborne Division has members serving from across the United States and has been on multiple deployments to Iraq and Afghanistan.

“There are so many enlisted soldiers with families who would love to go to their homes for the holidays, but just don’t have the means to do it,” said Jeff Arnett, Jack Daniel’s master distiller, in a statement. “These heroes have been serving our country on multiple deployments overseas and we just want to do what we can to help reunite them with their families during this special season. After all, it’s not what is under the Christmas tree, but who is around it.”

Shirley West, Armed Services YMCA executive director, said the Operation Ride Home campaign could potentially help hundreds of soldiers and their families travel to their respective homes from Christmas through the New Year.

“The military does an outstanding job getting our soldiers back to base from deployments, but unfortunately so many of them just don’t have the money to leave the base — whether that’s money for a plane ticket if they live far away from the base or even gas money if they’re closer to Fort Campbell. This campaign will be a huge help in reuniting these families,” West said in a statement.

 Did you enjoy this article? Click here to subscribe to Beverage Industry.  

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

Dinner with Tequila Don Julio

Diageo is taking its Tequila Don Julio brand on the road this summer with a rolling Airstream Speakeasy mobile craft cocktail bar. The team stopped in Chicago on July 29 to share some specialty tequila cocktails paired with food from Chicago restaurants Honey Butter Fried Chicken and The Radler as well as dessert venues Black Dog Gelato and Baker Miller. (Photos by Jennifer Haderspeck)

9/17/14 2:00 pm EDT

The Path to New Product Success: Navigating the latest trends for new beverage development

By attending this webinar, you will learn about the top trends and how they fit into the CPG market, which channels are influencing new products and technology, how Packaging fits into your product development, and ways you can use innovation to increase sales.

Podcasts

Maintaining beverage dispensing equipment

Iuliana Nita, Saint-Gobain Performance Plastics global marketing manager of food and beverage, offers her insights about ensuring sanitary performance of beverage dispensing equipment in foodservice applications. She also will offer some tips about choosing the right kind of tubing to handle acidic beverages.

Beverage Industry Magazine

BI September 2014 cover

2014 September

The September 2014 Beverage Industry includes a cover story on our Wholesaler of the Year, The Odom Corp., as well as articles about single-cup and iced coffees, cconvenience store growth, vegetable flavors, and more. Check it out today!

Table Of Contents Subscribe

Beverage Insider eNewsletter

Are you an Insider? Subscribe to Beverage Industry’s weekly e-newsletter to receive news headlines, new product information and magazine highlights.   

Coffee Segments

Which coffee segment will be impacted the most by coffee bean increases?
View Results Poll Archive

THE BEVERAGE INDUSTRY STORE

cleaning-in-place-dairy-foo.gif
Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

More Products

Webinars

Beverage Industry Webinars are an easy, effective and convenient way to get educated and informed on the latest industry trends and topics. All Webinars are FREE unless indicated. For more information, check out our Events page!

STAY CONNECTED

facebook40 twitter    youtubelinkedgoogle+ icon 40px