Capitalizing on the success of Ciroc’s Red Berry and Coconut flavored vodkas, Diageo North America introduced Ciroc Peach. According to the company, ultra-premium vodka drinkers are interested in new flavors from their favorite and respected brands. The new flavor features a scent of sun-ripened fresh peaches, a juicy peach flavor with a hint of orchard fruits and a velvety fresh and clean finish, the company adds.

Diageo North America, Norwalk, Conn.
Telephone: 203/229-2100
Internet: www.ciroc.com
Distribution: National