Carbonated Soft Drinks / Beverage News

Coca-Cola donates to Thai flood victims

November 21, 2011
/ Print / Reprints /
ShareMore
/ Text Size+

The system of The Coca-Cola Co., Atlanta, has committed more than U.S. $2 million to “Reunite to Relieve and Rebuild Thailand,” a sustainable flood relief initiative designed to provide emergency relief and rebuilding  efforts to help victims of the floods in Thailand.

As part of the $2 million donation, The Coca-Cola Foundation will contribute $1 million to Habitat for Humanity Thailand to rebuild schools and homes. Additionally, the company is partnering with the Thai Red Cross and Habitat for Humanity to mobilize groups of volunteers, set up and run mobile kitchens, and deliver bottled water and food. The system is committing 5 million bottles of water for relief agencies of which nearly 1 million are allocated to support the Thai Red Cross since the flood began earlier this year. By the end of this month, more than 100,000 meals will have been provided to flood victims through the company’s partnership with the Thai Red Cross.

To raise further awareness and public participation to support the Thai Red Cross and Habitat for Humanity Thailand, commercial advertising for all Coca-Cola brands has been put on hold until late November. Instead, TV, radio and print advertising has been redirected to encourage the public to “Reunite to Relieve and Rebuild Thailand” and to raise money as well as volunteer signups for the charities to assist in immediate flood relief and building.

It is estimated that the TV advertisements have reached 75 percent of the Thai public and recruited more than 3,000 volunteers to date. As the water recedes, those volunteers will help Habitat for Humanity Thailand clean, repair and rebuild hundreds of schools, shelters and homes across four provinces, the company says.

“This flood has hurt and affected many people and devastated numerous areas throughout Thailand,” said Muhtar Kent, chairman and chief executive officer of The Coca-Cola Co., in a statement. “Our sympathy goes out to the people of Thailand, our customers, partners, suppliers and friends who have been affected and who are still under threat.”

 Did you enjoy this article? Click here to subscribe to Beverage Industry.  

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

International Pineapple Day at Bahama Breeze

In celebration of International Pineapple Day on April 2, Bahama Breeze locations across the country invited the media and consumers to celebrate with cocktails that feature the tropical flavor of the pineapple. (Photos by Liz Parker and Jennifer Haderspeck)

10/10/13 2:00 pm EDT

Ditch the weighting agents: A cost effective solution for delivering flavors and actives

Available On Demand Learn how to reduce costs and energy use by enabling high oil load emulsions, eliminating the need for weighting agents like brominated vegetable oil (BVO).

Beverage Industry Magazine

BI April 2014 cover

2014 April

The April 2014 Beverage Industry includes a cover story on moonshine, as well as articles about CSD brands, whiskey, and more. Check it out today!

Table Of Contents Subscribe

Beverage Insider eNewsletter

Are you an Insider? Subscribe to Beverage Industry’s weekly e-newsletter to receive news headlines, new product information and magazine highlights.   

Spirits Segments

Which spirits segment will perform the best in 2014?
View Results Poll Archive

THE BEVERAGE INDUSTRY STORE

cleaning-in-place-dairy-foo.gif
Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

More Products

Webinars

Beverage Industry Webinars are an easy, effective and convenient way to get educated and informed on the latest industry trends and topics. All Webinars are FREE unless indicated. For more information, check out our Events page!

STAY CONNECTED

facebook40 twitter    youtubelinked