Close up of beverage

Fiber Review
Coming in April, a special supplement about fiber fortification solutions. Sponsorships available, contact us.

Energy Drinks & Shots

Xyience appeals to an active lifestyle

Xyience Xenergy drinks target healthy energy

As the energy drink market expanded years ago, sports nutrition and supplement company Xyience, Las Vegas, saw the emerging category as the next step for its products. That evolution led to the development of Xyience Xenergy drinks. “Xenergy is ‘zen energy;’ that’s what it means,” says Michael Levy, chief financial officer and chief operations officer with Xyience. “It has a concept of healthy energy for people with an active lifestyle.”

WANT TO READ MORE?
(and takes less than a minute)

Multimedia

Videos

Image Galleries

Behind the Scenes at Boston Beer Co.

More from Beverage Industry's February 2011 cover story interview with the Boston Beer Co. Photos by Vito Palmisano.
05/19/11 3:00 PM EST

HFCS and Sugar: The Facts Every Marketer Needs to Know

AVAILABLE ON DEMAND

 

Despite the scientific consensus that high fructose corn syrup (HFCS) is safe, natural and nutritionally the same as table sugar, there has been vocal misunderstanding of these facts among consumers—and good-faith, though misguided, efforts by beverage marketers to respond to those consumers by removing HFCS from their products.

Beverage Insider eNewsletter

Are you an Insider? Subscribe to Beverage Industry’s weekly e-newsletter to receive news headlines, new product information and magazine highlights.   

Drink for concentration

What beverage do you reach for when you need help focusing?
See Poll Results Poll Archive

THE BEVERAGE INDUSTRY STORE

cleaning-in-place-dairy-foo.gif
Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

More Products

Webinars

Beverage Industry Webinars are an easy, effective and convenient way to get educated and informed on the latest industry trends and topics. All Webinars are FREE unless indicated. For more information, check out our Events page!

STAY CONNECTED

Facebook Twitter  Linked In