Carbonated Soft Drinks / Beverage News

Pepsi partners with digital coupon service

November 1, 2011
KEYWORDS coupons / Pepsi / savings
/ Print / Reprints /
/ Text Size+

Pepsi teamed up with Waltham, Mass.-based SavingStar, a national paperless grocery savings service, to offer shoppers savings on Diet Pepsi and Pepsi Max. The savings is activated through the brands’ respective Facebook pages. During November, when shoppers spend $15 in total on any Diet Pepsi or Pepsi Max product at participating retailers over the course of any number of shopping trips, they will receive $5 back.

The promotion marks the first time a brand has offered fully digital savings to shoppers who purchase products and reach a threshold over multiple shopping trips and at multiple retailers, the company says.

“Pepsi strives to deliver value to our fans through innovative digital media,” said Shiv Singh, global head of digital for PepsiCo Beverages, in a statement. “This promotion allows us to reward our fans for their loyalty to our brands over multiple purchases in stores they love to shop. We’re excited to partner with SavingStar on this unique social promotion.”

In order to receive the discount, shoppers must activate the offer on Facebook, then register grocery and drug store loyalty cards from SavingStar’s digital network of more than 100 nationwide retailers, including Albertsons, CVS and Kroger. At the store, shoppers use their loyalty cards when they purchase any Diet Pepsi or Pepsi Max products.

Consumers can then track their progress toward the $15 spend requirement on the same Facebook tab where they activated the offer. When the goal is reached, SavingStar enables shoppers to cash out their $5 savings with direct deposit to any bank or PayPal account, an Amazon gift card or a donation to American Forests, a nonprofit conservation organization that will use funds to help plant trees.

 Did you enjoy this article? Click here to subscribe to Beverage Industry.  

You must login or register in order to post a comment.



Image Galleries

International Pineapple Day at Bahama Breeze

In celebration of International Pineapple Day on April 2, Bahama Breeze locations across the country invited the media and consumers to celebrate with cocktails that feature the tropical flavor of the pineapple. (Photos by Liz Parker and Jennifer Haderspeck)

10/10/13 2:00 pm EDT

Ditch the weighting agents: A cost effective solution for delivering flavors and actives

Available On Demand Learn how to reduce costs and energy use by enabling high oil load emulsions, eliminating the need for weighting agents like brominated vegetable oil (BVO).

Beverage Industry Magazine

BI April 2014 cover

2014 April

The April 2014 Beverage Industry includes a cover story on moonshine, as well as articles about CSD brands, whiskey, and more. Check it out today!

Table Of Contents Subscribe

Beverage Insider eNewsletter

Are you an Insider? Subscribe to Beverage Industry’s weekly e-newsletter to receive news headlines, new product information and magazine highlights.   

Spirits Segments

Which spirits segment will perform the best in 2014?
View Results Poll Archive


Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

More Products


Beverage Industry Webinars are an easy, effective and convenient way to get educated and informed on the latest industry trends and topics. All Webinars are FREE unless indicated. For more information, check out our Events page!


facebook40 twitter    youtubelinked