Beverage News

Four Loko campaign asks fans to report the news

October 11, 2011
KEYWORDS campaign / Four Loko
/ Print / Reprints /
/ Text Size+

Phusion Projects’ Four Loko brand is launching an "Everything's Gone Four Loko" News 4 Station and website, which will serve as the platform for its new media campaign. The flavored malt beverage, together with creative agency of record Atlas Mind and website, has produced a series of videos to provide a fresh take on news and encourage fans to contribute their own voices to the news cycle.

The launch of News 4 kicks off with a video on called "The Big Bust," which introduces the "Everything's Gone Four Loko" mentality to fans using the website, Four Loko Facebook page and the brand’s website, Leading the News 4 news team are anchors Luke Bush and Candi Vasquez-Appleton, who will serve as central personalities and provide humor and fodder for fans.  

"We want to show everyone how the news of the world looks through the Four Loko lens," said Chris Hunter, one of the three co-founders of Phusion Projects, in a statement. "Our Four Loko Nation is already attuned to this unique perspective, and we're empowering them to share this with the world. To help spur their creative efforts, we've partnered with one of America's best pop culture outlets,”

News 4 will broadcast on its own schedule, covering stories that are important to Four Loko, when the brand feels it's important. It will provide age-restricted online outlets for viewers to upload their Four Loko recipes, Halloween costume construction tips and branded merchandise available for sale. There will be no 24/7 coverage by the anchors; rather they will empower Four Loko fans to fill in when appropriate with the content they deem worthy of News 4.

 Did you enjoy this article? Click here to subscribe to Beverage Industry.  

You must login or register in order to post a comment.



Image Galleries

Wine Riot - Chicago

Second Glass hosted Wine Riot in Chicago on May 2 and 3. Wine Riot offered attendees an all-access pass to hundreds of new wines as well as multiple educational sessions about different wine styles and varietals. (Photos by Jennifer Haderspeck)

6/25/14 2:00 pm EDT

Crafting growth: A look into the bourgeoning craft beer market

Learn how the beer segment is performing and where it is heading, what to consider before expanding your markets and innovations that are captivating consumer audiences.


Maintaining beverage dispensing equipment

Iuliana Nita, Saint-Gobain Performance Plastics global marketing manager of food and beverage, offers her insights about ensuring sanitary performance of beverage dispensing equipment in foodservice applications. She also will offer some tips about choosing the right kind of tubing to handle acidic beverages.

Beverage Industry Magazine

BI July 2014 cover

2014 July

The July 2014 Beverage Industry includes a cover story on the 2014 State of the Industry, as well as articles about PepsiCo Americas Beverages, Rooibee Red Tea kids line, and more. Check it out today!

Table Of Contents Subscribe

Beverage Insider eNewsletter

Are you an Insider? Subscribe to Beverage Industry’s weekly e-newsletter to receive news headlines, new product information and magazine highlights.   

Best Beverage Categories

Which beverage category will perform the best in the second half of 2014?
View Results Poll Archive


Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

More Products


Beverage Industry Webinars are an easy, effective and convenient way to get educated and informed on the latest industry trends and topics. All Webinars are FREE unless indicated. For more information, check out our Events page!


facebook40 twitter    youtubelinkedgoogle+ icon 40px