Beverage News

Four Loko campaign asks fans to report the news

October 11, 2011
KEYWORDS campaign / Four Loko
/ Print / Reprints /
/ Text Size+

Phusion Projects’ Four Loko brand is launching an "Everything's Gone Four Loko" News 4 Station and website, which will serve as the platform for its new media campaign. The flavored malt beverage, together with creative agency of record Atlas Mind and website, has produced a series of videos to provide a fresh take on news and encourage fans to contribute their own voices to the news cycle.

The launch of News 4 kicks off with a video on called "The Big Bust," which introduces the "Everything's Gone Four Loko" mentality to fans using the website, Four Loko Facebook page and the brand’s website, Leading the News 4 news team are anchors Luke Bush and Candi Vasquez-Appleton, who will serve as central personalities and provide humor and fodder for fans.  

"We want to show everyone how the news of the world looks through the Four Loko lens," said Chris Hunter, one of the three co-founders of Phusion Projects, in a statement. "Our Four Loko Nation is already attuned to this unique perspective, and we're empowering them to share this with the world. To help spur their creative efforts, we've partnered with one of America's best pop culture outlets,”

News 4 will broadcast on its own schedule, covering stories that are important to Four Loko, when the brand feels it's important. It will provide age-restricted online outlets for viewers to upload their Four Loko recipes, Halloween costume construction tips and branded merchandise available for sale. There will be no 24/7 coverage by the anchors; rather they will empower Four Loko fans to fill in when appropriate with the content they deem worthy of News 4.

 Did you enjoy this article? Click here to subscribe to Beverage Industry.  

You must login or register in order to post a comment.



Image Galleries

International Pineapple Day at Bahama Breeze

In celebration of International Pineapple Day on April 2, Bahama Breeze locations across the country invited the media and consumers to celebrate with cocktails that feature the tropical flavor of the pineapple. (Photos by Liz Parker and Jennifer Haderspeck)

10/10/13 2:00 pm EDT

Ditch the weighting agents: A cost effective solution for delivering flavors and actives

Available On Demand Learn how to reduce costs and energy use by enabling high oil load emulsions, eliminating the need for weighting agents like brominated vegetable oil (BVO).

Beverage Industry Magazine

BI April 2014 cover

2014 April

The April 2014 Beverage Industry includes a cover story on moonshine, as well as articles about CSD brands, whiskey, and more. Check it out today!

Table Of Contents Subscribe

Beverage Insider eNewsletter

Are you an Insider? Subscribe to Beverage Industry’s weekly e-newsletter to receive news headlines, new product information and magazine highlights.   

Spirits Segments

Which spirits segment will perform the best in 2014?
View Results Poll Archive


Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

More Products


Beverage Industry Webinars are an easy, effective and convenient way to get educated and informed on the latest industry trends and topics. All Webinars are FREE unless indicated. For more information, check out our Events page!


facebook40 twitter    youtubelinked