Beverage News

Catalina expands coupon service to convenience stores

October 4, 2011
/ Print / Reprints /
/ Text Size+

Catalina Marketing Services announced that it is expanding its nationwide point-of-sale (POS) media network into convenience stores at the National Association of Convenience Stores Show in Chicago. The expansion follows a successful pilot program with technology partner Outsite Networks.  

The Catalina Network is a targeted consumer communication system, currently located at checkouts in more than 26,000 retail, grocery, drug and mass retail outlets throughout the United States.

Catalina has been piloting convenience store brand-building programs during the past year in nearly 500 stores using a system that was specially designed for the channel, the company says. It features a consumer-facing printer that can issue relevant promotional messages and coupon offers directly to consumers based on their individual purchase behavior.

Consumers have proven to be highly responsive to relevant marketing programs in this new channel, Catalina says. Brands have been achieving exceptional results in generating trial for new products and volume growth for established ones, it adds. In addition, retailers are seeing increased trips and sales driven by the promotion programs sourced and designed by Catalina’s team of brand consultants, according to the company.

"The Catalina Network will offer customers added value during their shopping experience and is a great tool to meet the marketing goals of both retailers and CPG manufacturers,” said Joe Vonder Haar, managing partner of at iSee Store Innovations, in a statement. “The Catalina Network is a plug and play system that is fully compatible with all scanner-based [convenience]-store POS systems.” 

“The convenience channel is an ideal growth area for Catalina and we look forward to a very successful rollout,” said Ed Kuehnel, president of Catalina Marketing Services, in a statement. “We will improve our strategic value by now being able to support our clients’ key initiatives in the channel."

Catalina also has partnered with Outsite Networks to provide additional loyalty and mobile capabilities to convenience store retailers through the CouponNetwork.

 Did you enjoy this article? Click here to subscribe to Beverage Industry.  

You must login or register in order to post a comment.



Image Galleries

Dinner with Tequila Don Julio

Diageo is taking its Tequila Don Julio brand on the road this summer with a rolling Airstream Speakeasy mobile craft cocktail bar. The team stopped in Chicago on July 29 to share some specialty tequila cocktails paired with food from Chicago restaurants Honey Butter Fried Chicken and The Radler as well as dessert venues Black Dog Gelato and Baker Miller. (Photos by Jennifer Haderspeck)

9/17/14 2:00 pm EDT

The Path to New Product Success: Navigating the latest trends for new beverage development

By attending this webinar, you will learn about the top trends and how they fit into the CPG market, which channels are influencing new products and technology, how Packaging fits into your product development, and ways you can use innovation to increase sales.


Gert van Manen, president of iTi Tropicals Inc., shares his insights on the U.S. coconut water market. Citing research from Krueger Food Laboratories, he also supplies information highlighting the difference between products that declare their added sugars and those that do not.

Beverage Industry Magazine

BI October 2014 cover

2014 October

The October 2014 Beverage Industry includes a cover story on our 2014 Executive of the Year, Keurig Green Mountain's CEO Brian Kelley, as well as articles about bottled water consumption, whey nutrition, and more. Check it out today!

Table Of Contents Subscribe

Bottled Water Trends

Which bottled-water trend will fare the best in 2015?
View Results Poll Archive


Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

More Products

Beverage Insider eNewsletter

Are you an Insider? Subscribe to Beverage Industry’s weekly e-newsletter to receive news headlines, new product information and magazine highlights.   


facebook40 twitter    youtubelinkedgoogle+ icon 40px


Beverage Industry Webinars are an easy, effective and convenient way to get educated and informed on the latest industry trends and topics. All Webinars are FREE unless indicated. For more information, check out our Events page!