Beverage News

Starbucks seasonal varieties support communities

Starbucks Corp., Seattle, is celebrating its commitment to communities by launching a charitable whole bean coffee blend, offering discounted whole bean coffees and bringing back fall favorites.  

The company is bringing back Gold Coast Blend – Morning Joe Edition, a partner and customer favorite whole bean coffee, in Starbucks U.S. retail stores. Beginning Oct. 4, Gold Coast Blend – Morning Joe Edition will feature a $5 donation card to DonorsChoose.org allowing customers to donate directly to a school classroom project of their choice. DonorsChoose.org is an online non-profit organization that allows public school teachers across America to post classroom needs online and gives individuals the ability to contribute directly to a specific project.

Gold Coast Blend – Morning Joe Edition was introduced in grocery stores in 2009 to honor the company’s relationship with MSNBC’s “Morning Joe” program and the shared interest in education and community involvement.

“We are pleased to continue to combine our unique relationship with MSNBC to highlight examples of innovative approaches to strengthening communities where educational support is critical,” said Cecilia Carter, vice president of global diversity, community and government affairs for Starbucks Coffee Co., in a statement. “In addition to supporting DonorsChoose.org, every month ’Morning Joe’ features one individual who is a champion for education, utilizing new ideas to create a positive impact on local education and local communities. Additionally, ‘Morning Joe’ will broadcast live from select schools across the country to showcase educators and communities making a difference.”

Starbucks also is encouraging customers to discover or rediscover the variety of flavors of Starbucks whole bean coffees. Now through Oct. 2, customers who buy any two Starbucks packaged coffee or Starbucks Via Ready Brew at participating grocery stores will receive an offer for a $5 Starbucks Card eGift redeemable online.

The company also is bringing back the Pumpkin Spice Latte for its eighth season. Additionally, for a limited time, customers can choose from a broad selection of Salted Caramel beverages, including the new Salted Caramel Mocha.

“This is the time of year when customers transition from the care-free days of summer to the more familiar routines of fall,” said Annie Young-Scrivner, global chief marketing officer for Starbucks Coffee Co., in a statement. “Starbucks is the destination for helping customers move into the fall season with the warmth of our handcrafted, personalized beverages, breakfast and lunch options, or afternoon treats.”

Returning again for the 17th year in stores is the Starbucks Anniversary Blend. Starbucks Anniversary Blend is a spicy, complex and full-bodied coffee made with a blend of Asia-Pacific coffees, including aged Sumatra, the company says. It retails for $14.95.

Did you enjoy this article? Click here to subscribe to Beverage Industry

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

How beer brands are using social media to connect with consumers

Social media has become a buzzword for not just American consumers but also the business environment. Companies are turning to various social media channels to create brand awareness or possibly boost retail sales. Beer brands also are turning to social media to make their stories heard. Brand Chorus, a division of New York-based TippingGardner, conducted a Beer StoryScore Index for Beverage Industry. StoryScore is a quantitative measure of a brand’s storytelling through social management based on creativity, strategy and personality.

Click here to view infographic in PDF format.

2/18/15 2:00 pm EST

A Healthy Future: Analyzing the latest health and wellness trends in the beverage market

The beverage marketplace continues to evolve to meet new trends and regulations. Our expert speakers will share with you their insight on what health and wellness topics will be paramount for the future success in the beverage industry.

Podcasts

Gert van Manen, president of iTi Tropicals Inc., shares his insights on the U.S. coconut water market. Citing research from Krueger Food Laboratories, he also supplies information highlighting the difference between products that declare their added sugars and those that do not.

Beverage Industry Magazine

BI April 2015 cover

2015 April

The April 2015 Beverage Industry includes a cover story on Zevia's natural sweetener, as well as articles on CSDs, whiskey, and more. Check it out today!

Table Of Contents Subscribe

CSD Category

What innovation or trend could reinvigorate the CSD category?
View Results Poll Archive

THE BEVERAGE INDUSTRY STORE

cleaning-in-place-dairy-foo.gif
Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

More Products

Beverage Insider eNewsletter

Are you an Insider? Subscribe to Beverage Industry’s weekly e-newsletter to receive news headlines, new product information and magazine highlights.   

STAY CONNECTED

facebook40 twitter    youtubelinkedgoogle+ icon 40px

Webinars

Beverage Industry Webinars are an easy, effective and convenient way to get educated and informed on the latest industry trends and topics. All Webinars are FREE unless indicated. For more information, check out our Events page!