Wine & Spirits / New Packages

Finnish design

September 12, 2011
KEYWORDS glass / Vodka
/ Print / Reprints /
ShareMore
/ Text Size+
Finlandia Vodka

Finlandia Vodka introduced a new bottle, dubbed “melting ice.” The new bottle captures the gentle ripples that form at the precise moment before ice moves from solid to liquid, which evokes the crystal clarity of Finlandia Vodka, the company says. The creators strived to maintain a strong connection to Finnish design, it adds. Along with the new look, the brand revived the facing reindeer on the logo. The original Finlandia logo depicted Finland’s reindeer locked together while the midnight sun glowed above. The bottle also features a redesigned label featuring a custom font that was created to bring the Finlandia brand name to the forefront, as well as ensure better visibility on shelves and behind the bar, it says. For Finlandia’s flavors, the label incorporates the color associated with the flavor into the text along with a fruit image for easy identification, the company says. The Finlandia design team also created a new display shipper case for both its classic and new flavors to be featured where Finlandia is sold. The shipper cases feature close-up images of the new package to emphasize the natural melting ice motif and incorporate the colors associated with the product it contains.

 Did you enjoy this article? Click here to subscribe to Beverage Industry.  

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

Wine Riot - Chicago

Second Glass hosted Wine Riot in Chicago on May 2 and 3. Wine Riot offered attendees an all-access pass to hundreds of new wines as well as multiple educational sessions about different wine styles and varietals. (Photos by Jennifer Haderspeck)

6/25/14 2:00 pm EDT

Crafting growth: A look into the bourgeoning craft beer market

Learn how the beer segment is performing and where it is heading, what to consider before expanding your markets and innovations that are captivating consumer audiences.

Podcasts

Maintaining beverage dispensing equipment

Iuliana Nita, Saint-Gobain Performance Plastics global marketing manager of food and beverage, offers her insights about ensuring sanitary performance of beverage dispensing equipment in foodservice applications. She also will offer some tips about choosing the right kind of tubing to handle acidic beverages.

Beverage Industry Magazine

BI July 2014 cover

2014 July

The July 2014 Beverage Industry includes a cover story on the 2014 State of the Industry, as well as articles about PepsiCo Americas Beverages, Rooibee Red Tea kids line, and more. Check it out today!

Table Of Contents Subscribe

Beverage Insider eNewsletter

Are you an Insider? Subscribe to Beverage Industry’s weekly e-newsletter to receive news headlines, new product information and magazine highlights.   

Best Beverage Categories

Which beverage category will perform the best in the second half of 2014?
View Results Poll Archive

THE BEVERAGE INDUSTRY STORE

cleaning-in-place-dairy-foo.gif
Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

More Products

Webinars

Beverage Industry Webinars are an easy, effective and convenient way to get educated and informed on the latest industry trends and topics. All Webinars are FREE unless indicated. For more information, check out our Events page!

STAY CONNECTED

facebook40 twitter    youtubelinkedgoogle+ icon 40px