Finlandia Vodka introduced a new bottle, dubbed “melting ice.” The new bottle captures the gentle ripples that form at the precise moment before ice moves from solid to liquid, which evokes the crystal clarity of Finlandia Vodka, the company says. The creators strived to maintain a strong connection to Finnish design, it adds. Along with the new look, the brand revived the facing reindeer on the logo. The original Finlandia logo depicted Finland’s reindeer locked together while the midnight sun glowed above. The bottle also features a redesigned label featuring a custom font that was created to bring the Finlandia brand name to the forefront, as well as ensure better visibility on shelves and behind the bar, it says. For Finlandia’s flavors, the label incorporates the color associated with the flavor into the text along with a fruit image for easy identification, the company says. The Finlandia design team also created a new display shipper case for both its classic and new flavors to be featured where Finlandia is sold. The shipper cases feature close-up images of the new package to emphasize the natural melting ice motif and incorporate the colors associated with the product it contains.