Beverage News

Starbucks to launch K-Cup Portion Packs in November

August 30, 2011
KEYWORDS k-cup / starbucks / Tazo
/ Print / Reprints /
ShareMore
/ Text Size+

Starbucks Corp., Seattle, announced the November launch of Starbucks Coffee K-Cup Portion Packs for the Keurig Single Cup Brewing system. The branded K-Cups will be available throughout grocery stores and specialty retailers in the United States later this year. Starbucks is the exclusive licensed super-premium coffee brand for the Keurig Brewer, which is produced and sold by Green Mountain Coffee Roasters Inc. (GMCR), Waterbury, Vt.

“We are excited to expand our presence in the multi-billion dollar single-cup coffee category with the introduction of Starbucks Coffee K-Cup Portion Packs, which offer a convenient at-home brewing solution utilizing the popular Keurig Brewer,” said Jeff Hansberry, president of Starbucks Global Consumer Products Group, in a statement.

Starbucks Coffee K-Cup Portion Packs will launch in food, drug, mass, club, specialty and department stores in time for the holidays. Starbucks Coffee K-Cup Portion Packs will be available in Canadian consumer packaged goods channels in March 2012 and on Starbucks’ and GMCR’s direct-to-consumer websites in August 2012. Availability at Starbucks retail stores in the United States and Canada is targeted for later in 2012.

“We plan to build Starbucks’ system-wide sales of K-Cup into a $1 billion business over time,” Hansberry said.

Starbucks Coffee K-Cup Portion Packs will be available in Starbucks’ most popular coffee varieties, including Breakfast Blend, Pike Place Roast, House Blend, Sumatra and French Roast. Starbucks Coffee K-Cup Portion Packs will be available in 10-count, 16-count and 54-count packs.

“Starbucks’ 40 years of expertise in sourcing and roasting the world’s finest coffee beans allows us to deliver the aroma, body and rich flavor of Starbucks coffee in a K-Cup,” Hansberry said. “Now, coffee lovers will have another way to easily enjoy a perfect cup of Starbucks coffee at home.”

In addition, two selections of Tazo Tea will be available in K-Cup Portion Packs: Tazo Tea Awake and Tazo Tea Zen. Tazo Tea K-Cup Portion Packs will be available in 10-count and 16-count packs.

 Did you enjoy this article? Click here to subscribe to Beverage Industry.  

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

Wine Riot - Chicago

Second Glass hosted Wine Riot in Chicago on May 2 and 3. Wine Riot offered attendees an all-access pass to hundreds of new wines as well as multiple educational sessions about different wine styles and varietals. (Photos by Jennifer Haderspeck)

6/25/14 2:00 pm EDT

Crafting growth: A look into the bourgeoning craft beer market

Learn how the beer segment is performing and where it is heading, what to consider before expanding your markets and innovations that are captivating consumer audiences.

Podcasts

Maintaining beverage dispensing equipment

Iuliana Nita, Saint-Gobain Performance Plastics global marketing manager of food and beverage, offers her insights about ensuring sanitary performance of beverage dispensing equipment in foodservice applications. She also will offer some tips about choosing the right kind of tubing to handle acidic beverages.

Beverage Industry Magazine

BI July 2014 cover

2014 July

The July 2014 Beverage Industry includes a cover story on the 2014 State of the Industry, as well as articles about PepsiCo Americas Beverages, Rooibee Red Tea kids line, and more. Check it out today!

Table Of Contents Subscribe

Beverage Insider eNewsletter

Are you an Insider? Subscribe to Beverage Industry’s weekly e-newsletter to receive news headlines, new product information and magazine highlights.   

Best Beverage Categories

Which beverage category will perform the best in the second half of 2014?
View Results Poll Archive

THE BEVERAGE INDUSTRY STORE

cleaning-in-place-dairy-foo.gif
Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

More Products

Webinars

Beverage Industry Webinars are an easy, effective and convenient way to get educated and informed on the latest industry trends and topics. All Webinars are FREE unless indicated. For more information, check out our Events page!

STAY CONNECTED

facebook40 twitter    youtubelinkedgoogle+ icon 40px