Beverage News / Energy Drinks & Shots

Rapper launches energy shot with philanthropic edge

August 11, 2011
/ Print / Reprints /
ShareMore
/ Text Size+

Pure Growth Partners, a New York City-based company that conceives and markets consumer brands, announced the launch of Street King, an energy shot made in collaboration with rapper, actor and entrepreneur Curtis “50 Cent” Jackson.

Jackson collaborated with Pure Growth Partners’ Founder and Chief Executive Officer Chris Clarke to launch the energy shot, which will provide a meal for a child in need with every shot purchased.

“50 Cent and I share a common vision: to address the world’s problems through smart and sustainable business models,” Clarke said in a statement. “With the rampant starvation in Africa and hunger afflicting children worldwide, we need socially responsible businesses that affect real change now more than ever. And Street King can set the bar for future generations to come.”

The team has a goal to feed 1 billion children during the next five years.

“I’m inspired by [Clarke’s] vision and innovative approaches to tackling serious issues. It’s our mission with Street King to really change children’s lives around the world,” Jackson said in a statement.

Launching nationwide in September, Street King will be available in Orange Mango and Grape varieties for $2.49 to $2.99. The energy shot contains 100 percent natural flavors, no artificial colors and is made with a natural source of caffeine, which is derived from coffee beans, the company says. Each 2.5-ounce shot contains an amount of caffeine that is  comparable to a cup of coffee, but contains zero carbohydrates, calories and sugar. Street King’s Grape variety also is fortified with vitamins and gingko biloba.

The Street King launch will be supported by a robust trade advertising and marketing campaign as well as out of home advertising, social media initiatives and special events nationwide, the company says.

 Did you enjoy this article? Click here to subscribe to Beverage Industry.  

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

International Pineapple Day at Bahama Breeze

In celebration of International Pineapple Day on April 2, Bahama Breeze locations across the country invited the media and consumers to celebrate with cocktails that feature the tropical flavor of the pineapple. (Photos by Liz Parker and Jennifer Haderspeck)

10/10/13 2:00 pm EDT

Ditch the weighting agents: A cost effective solution for delivering flavors and actives

Available On Demand Learn how to reduce costs and energy use by enabling high oil load emulsions, eliminating the need for weighting agents like brominated vegetable oil (BVO).

Beverage Industry Magazine

BI April 2014 cover

2014 April

The April 2014 Beverage Industry includes a cover story on moonshine, as well as articles about CSD brands, whiskey, and more. Check it out today!

Table Of Contents Subscribe

Beverage Insider eNewsletter

Are you an Insider? Subscribe to Beverage Industry’s weekly e-newsletter to receive news headlines, new product information and magazine highlights.   

Spirits Segments

Which spirits segment will perform the best in 2014?
View Results Poll Archive

THE BEVERAGE INDUSTRY STORE

cleaning-in-place-dairy-foo.gif
Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

More Products

Webinars

Beverage Industry Webinars are an easy, effective and convenient way to get educated and informed on the latest industry trends and topics. All Webinars are FREE unless indicated. For more information, check out our Events page!

STAY CONNECTED

facebook40 twitter    youtubelinked