Beer / Marketing

Soccer sweepstakes

August 15, 2011
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Modelo Especial, an import beer brand by Crown Imports LLC, Chicago, in collaboration with Sports Illustrated and international soccer player Clint Dempsey, last month invited fans to enter Modelo Especial’s VIP Soccer Sweepstakes. The contest awarded five grand prize winners a trip for two to attend an international soccer match of their choice. Modelo Especial displays at retail provided fans with information about how to enter to win one of five trips to a regular season international soccer match including hotel, airfare and match tickets for two. Fans also were able to enter by visiting si.com/shootout, a one-on-one virtual soccer shootout game where fans tested their soccer skills against Dempsey. QR codes on retail displays also unlocked exclusive Sports Illustrated content about the top 11 soccer players in the world.

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