Beverage News / Bottled Water

SoBe launches contest to train with Mike Tyson

Purchase, N.Y.-based PepsiCo brand SoBe partnered with iPhone game developer RockLive to give boxing, gaming and all-around fans the chance to train with boxer Mike Tyson. The contest is based in the new SoBe-inspired mini-game within the current “Mike Tyson: Main Event” iPhone game.                                     

Dubbed the SoBe “Try Everything Challenge,” the free, new mini-game brings to life the brand’s “Try Everything” campaign and SoBe flavors by inviting gamers to compete for the chance to train with Tyson this fall in Las Vegas.

To win the grand prize, the gamer must hit the new beach level in the “Try Everything Challenge” mode and try dodging, punching and squashing their way through various fruit-inspired obstacles and unlocking new “Main Event Power-Ups.”

For their arsenal of attacks, players can earn the aptly named SoBe Power Fruit Punch and SoBe Lifewater Cherimoya Punch. If the virtual boxer is looking tired, the game can unleash the SoBe B-Energy Boost for added stamina.

The player with the highest score on the SoBe leaderboard as of Aug. 21 will win the grand prize.

SoBe and RockLive also introduced a new SoBe-branded Circuit to the “Mike Tyson: Main Event” game. Taking place in a beach setting, the circuit features “Main Event’s” first female character and three new bosses. Using the SoBe Power-Ups from the “Try Everything Challenge,” users will battle these three bosses to take their boxer one step closer to fighting Tyson.

Did you enjoy this article? Click here to subscribe to Beverage Industry

You must login or register in order to post a comment.



Image Galleries

How beer brands are using social media to connect with consumers

Social media has become a buzzword for not just American consumers but also the business environment. Companies are turning to various social media channels to create brand awareness or possibly boost retail sales. Beer brands also are turning to social media to make their stories heard. Brand Chorus, a division of New York-based TippingGardner, conducted a Beer StoryScore Index for Beverage Industry. StoryScore is a quantitative measure of a brand’s storytelling through social management based on creativity, strategy and personality.

Click here to view infographic in PDF format.

2/18/15 2:00 pm EST

A Healthy Future: Analyzing the latest health and wellness trends in the beverage market

The beverage marketplace continues to evolve to meet new trends and regulations. Our expert speakers will share with you their insight on what health and wellness topics will be paramount for the future success in the beverage industry.


Gert van Manen, president of iTi Tropicals Inc., shares his insights on the U.S. coconut water market. Citing research from Krueger Food Laboratories, he also supplies information highlighting the difference between products that declare their added sugars and those that do not.

Beverage Industry Magazine

BI April 2015 cover

2015 April

The April 2015 Beverage Industry includes a cover story on Zevia's natural sweetener, as well as articles on CSDs, whiskey, and more. Check it out today!

Table Of Contents Subscribe

CSD Category

What innovation or trend could reinvigorate the CSD category?
View Results Poll Archive


Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

More Products

Beverage Insider eNewsletter

Are you an Insider? Subscribe to Beverage Industry’s weekly e-newsletter to receive news headlines, new product information and magazine highlights.   


facebook40 twitter    youtubelinkedgoogle+ icon 40px


Beverage Industry Webinars are an easy, effective and convenient way to get educated and informed on the latest industry trends and topics. All Webinars are FREE unless indicated. For more information, check out our Events page!