Beverage News / Beer

Stone Brewing releases beer to benefit Japan

July 12, 2011
/ Print / Reprints /
ShareMore
/ Text Size+

Stone Brewing Co., Escondido, Calif., released its latest collaboration beer, Baird/Ishii/Stone Japanese Green Tea IPA. The beer was proposed by former Stone Brewing intern and brewer Toshi Ishii, who currently owns Ishii Brewing Co. in Guam. Ishii contacted Stone Brewmaster Mitch Steele shortly after the Japanese earthquake and tsunami disaster with a proposal to make a beer intended to help with recovery efforts. The collaboration also includes Bryan Baird of Baird Brewing Co. in Numazu, Japan.

The team decided early on that the beer’s recipe would incorporate green tea to embody the Japanese spirit, Baird said.

“We decided to brew an IPA to accentuate the tea’s herbal character,” Steele said, in a statement. “But this won’t be the typical citrusy West Coast IPA flavor. We’re using Sorachi Ace, a variety of hops originally developed in Japan, as well as Pacifica, Crystal, Warrior and Aramis, a brand-new cultivar from the Alsace region of France.”

All proceeds of Baird/Ishii/Stone Japanese Green Tea beer, with a minimum of $50,000, will be donated to the Japanese Red Cross Society.

“A collaboration beer like this is a great way to demonstrate to Japan that they’re not alone,” Baird said. “They have friends, supporters and empathizers all around the world.”

The beer will be available in single 12-ounce bottles in the 21 markets where Stone Brewing is sold.

 Did you enjoy this article? Click here to subscribe to Beverage Industry.  

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

Dinner with Tequila Don Julio

Diageo is taking its Tequila Don Julio brand on the road this summer with a rolling Airstream Speakeasy mobile craft cocktail bar. The team stopped in Chicago on July 29 to share some specialty tequila cocktails paired with food from Chicago restaurants Honey Butter Fried Chicken and The Radler as well as dessert venues Black Dog Gelato and Baker Miller. (Photos by Jennifer Haderspeck)

9/17/14 2:00 pm EDT

The Path to New Product Success: Navigating the latest trends for new beverage development

By attending this webinar, you will learn about the top trends and how they fit into the CPG market, which channels are influencing new products and technology, how Packaging fits into your product development, and ways you can use innovation to increase sales.

Podcasts

Gert van Manen, president of iTi Tropicals Inc., shares his insights on the U.S. coconut water market. Citing research from Krueger Food Laboratories, he also supplies information highlighting the difference between products that declare their added sugars and those that do not.

Beverage Industry Magazine

BI December 2014 cover

2014 December

The December 2014 Beverage Industry includes a cover story on craft beer's revenue growth, as well as articles about health and wellness trends, Foco, the best packages of 2014, and more. Check it out today!

Table Of Contents Subscribe

Styles of Craft Beer

Which style of craft beer will see the most growth in 2015?
View Results Poll Archive

THE BEVERAGE INDUSTRY STORE

cleaning-in-place-dairy-foo.gif
Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

More Products

Beverage Insider eNewsletter

Are you an Insider? Subscribe to Beverage Industry’s weekly e-newsletter to receive news headlines, new product information and magazine highlights.   

STAY CONNECTED

facebook40 twitter    youtubelinkedgoogle+ icon 40px

Webinars

Beverage Industry Webinars are an easy, effective and convenient way to get educated and informed on the latest industry trends and topics. All Webinars are FREE unless indicated. For more information, check out our Events page!