Beverage News / Beer

Stone Brewing releases beer to benefit Japan

Stone Brewing Co., Escondido, Calif., released its latest collaboration beer, Baird/Ishii/Stone Japanese Green Tea IPA. The beer was proposed by former Stone Brewing intern and brewer Toshi Ishii, who currently owns Ishii Brewing Co. in Guam. Ishii contacted Stone Brewmaster Mitch Steele shortly after the Japanese earthquake and tsunami disaster with a proposal to make a beer intended to help with recovery efforts. The collaboration also includes Bryan Baird of Baird Brewing Co. in Numazu, Japan.

The team decided early on that the beer’s recipe would incorporate green tea to embody the Japanese spirit, Baird said.

“We decided to brew an IPA to accentuate the tea’s herbal character,” Steele said, in a statement. “But this won’t be the typical citrusy West Coast IPA flavor. We’re using Sorachi Ace, a variety of hops originally developed in Japan, as well as Pacifica, Crystal, Warrior and Aramis, a brand-new cultivar from the Alsace region of France.”

All proceeds of Baird/Ishii/Stone Japanese Green Tea beer, with a minimum of $50,000, will be donated to the Japanese Red Cross Society.

“A collaboration beer like this is a great way to demonstrate to Japan that they’re not alone,” Baird said. “They have friends, supporters and empathizers all around the world.”

The beer will be available in single 12-ounce bottles in the 21 markets where Stone Brewing is sold.

 Did you enjoy this article? Click here to subscribe to Beverage Industry.  

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

How beer brands are using social media to connect with consumers

Social media has become a buzzword for not just American consumers but also the business environment. Companies are turning to various social media channels to create brand awareness or possibly boost retail sales. Beer brands also are turning to social media to make their stories heard. Brand Chorus, a division of New York-based TippingGardner, conducted a Beer StoryScore Index for Beverage Industry. StoryScore is a quantitative measure of a brand’s storytelling through social management based on creativity, strategy and personality.

Click here to view infographic in PDF format.

2/18/15 2:00 pm EST

A Healthy Future: Analyzing the latest health and wellness trends in the beverage market

The beverage marketplace continues to evolve to meet new trends and regulations. Our expert speakers will share with you their insight on what health and wellness topics will be paramount for the future success in the beverage industry.

Podcasts

Gert van Manen, president of iTi Tropicals Inc., shares his insights on the U.S. coconut water market. Citing research from Krueger Food Laboratories, he also supplies information highlighting the difference between products that declare their added sugars and those that do not.

Beverage Industry Magazine

BI March 2015

2015 March

The March 2015 Beverage Industry includes a cover story on Lagunitas Brewing Co., as well as articles on the 2015 Beer Report, cocktail mixology, and more. Check it out today!

Table Of Contents Subscribe

Beer Category Trends

What trend will have the greatest impact on the beer category?
View Results Poll Archive

THE BEVERAGE INDUSTRY STORE

cleaning-in-place-dairy-foo.gif
Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

More Products

Beverage Insider eNewsletter

Are you an Insider? Subscribe to Beverage Industry’s weekly e-newsletter to receive news headlines, new product information and magazine highlights.   

STAY CONNECTED

facebook40 twitter    youtubelinkedgoogle+ icon 40px

Webinars

Beverage Industry Webinars are an easy, effective and convenient way to get educated and informed on the latest industry trends and topics. All Webinars are FREE unless indicated. For more information, check out our Events page!