Beverage News

Bacardi helps troops ‘phone home’


Bacardi U.S.A., Coral Gables, Fla., brought back its “60 Second Cocktails” summer program that benefits the USO and its support of U.S. soldiers and their families. This year’s program combines simple and premium cocktail recipes with a program to donate prepaid international phone cards to deployed troops.

The company has committed to donate 1 million minutes to the USO’s Operation Phone Home, which delivers prepaid international phone cards to deployed troops to help them contact their loved ones. Consumers older than 21 can increase the total donation amount to a maximum of 1.5 million minutes through their participation in the “Make Every Minute Count Challenge” on Facebook.

The challenge is a guessing game that calls for players to identify “who posted what” on Facebook in a competition to see who knows their friends the best. For each 60-second game played on the social networking site, Bacardi U.S.A. will donate an additional 60 minutes in prepaid international phone cards for deployed troops, the company says.

“We have worked with the USO for the past two years and are excited to return for another summer season,” said Robert Bernstein, vice president of marketing services for Bacardi U.S.A. Inc., in a statement. “This time our goal is to help keep the troops connected with family and friends while they serve our country and we’re excited we can donate such a substantial number of calling minutes to help our service men and women do just that.”

Visitors to the 60 Second Cocktails fan page on Facebook also can download a complimentary summer entertaining guide that features signature 60-second drink recipes and summer entertaining tips featuring Bacardi U.S.A. brands Bacardi Superior rum, Grey Goose vodka, Bombay Sapphire gin and tequila Cazadores. 

Did you enjoy this article? Click here to subscribe to Beverage Industry

You must login or register in order to post a comment.



Image Galleries

How beer brands are using social media to connect with consumers

Social media has become a buzzword for not just American consumers but also the business environment. Companies are turning to various social media channels to create brand awareness or possibly boost retail sales. Beer brands also are turning to social media to make their stories heard. Brand Chorus, a division of New York-based TippingGardner, conducted a Beer StoryScore Index for Beverage Industry. StoryScore is a quantitative measure of a brand’s storytelling through social management based on creativity, strategy and personality.

Click here to view infographic in PDF format.

2/18/15 2:00 pm EST

A Healthy Future: Analyzing the latest health and wellness trends in the beverage market

The beverage marketplace continues to evolve to meet new trends and regulations. Our expert speakers will share with you their insight on what health and wellness topics will be paramount for the future success in the beverage industry.


Gert van Manen, president of iTi Tropicals Inc., shares his insights on the U.S. coconut water market. Citing research from Krueger Food Laboratories, he also supplies information highlighting the difference between products that declare their added sugars and those that do not.

Beverage Industry Magazine

BI April 2015 cover

2015 April

The April 2015 Beverage Industry includes a cover story on Zevia's natural sweetener, as well as articles on CSDs, whiskey, and more. Check it out today!

Table Of Contents Subscribe

CSD Category

What innovation or trend could reinvigorate the CSD category?
View Results Poll Archive


Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

More Products

Beverage Insider eNewsletter

Are you an Insider? Subscribe to Beverage Industry’s weekly e-newsletter to receive news headlines, new product information and magazine highlights.   


facebook40 twitter    youtubelinkedgoogle+ icon 40px


Beverage Industry Webinars are an easy, effective and convenient way to get educated and informed on the latest industry trends and topics. All Webinars are FREE unless indicated. For more information, check out our Events page!