Following a rather lackluster 2009, when new beverage introductions plummeted nearly by half, the number of new beverages appearing on U.S. store shelves increased slightly in 2010. Notable gains in carbonated soft drinks, fruit and flavored still drinks, juices and malt and other hot beverages more than offset some significant declines in energy drinks, flavored water and beverage mixes.
That said, fruit and flavored still drinks, ready-to-drink coffee, malt and other hot beverages and coffee (a very small segment, in terms of introductions) were the only segments that even approached their 2008 numbers.