Beverage News

Bottled water consumption increases, IBWA reports

May 31, 2011
KEYWORDS IBWA / BMC
/ Print / Reprints /
ShareMore
/ Text Size+
Overall consumption of bottled water increased by 3.5 percent in the United States in 2010, according to the International Bottled Water Association (IBWA), Alexandria, Va. The association released its 2010 bottled water statistics, which were compiled by Beverage Marketing Corp. (BMC).

The data shows that the bottled water category’s overall share of the liquid refreshment beverages marketplace grew slightly to 30 percent, which is an increase from 29.2 percent reported in 2009.

In 2010, total bottled water consumption increased to 8.75 billion gallons, which is an increase from 8.45 billion gallons in 2009, the association reported. In addition, per capita consumption also increased 2.6 percent in 2010. The data shows that every person in America drank an average of 28.3 gallons of bottled water last year.

“While economic times are still tough for many, the consumption of healthy bottled water continues to be a part of their lifestyle,” said Joe Doss, president and chief executive officer of the IBWA, in a statement. “Even during the past two slow economic years, bottled water consumption decreased less than most other major beverage categories. The steady market share increase we now are experiencing is because consumers are choosing safe, high-quality bottled water over other packaged beverages.”

BMC’s data reported that the entire U.S. refreshment beverage category increased by 1.2 percent after two years of recession-based downturn. Carbonated soft drinks occupy 23 percent of the market, which is a decrease from 2009, BMC reported. Bottled water’s market share grew to 15 percent, which BMC attributes to consumer interest in healthy, calorie-free beverages and the slight economic upturn.

 Did you enjoy this article? Click here to subscribe to Beverage Industry.  

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

Behind the Scenes at Boston Beer Co.

More from Beverage Industry's February 2011 cover story interview with the Boston Beer Co. Photos by Vito Palmisano.
4/25/13 2:00 pm EDT

Global Food Safety Impact on Facilities

AVAILABLE ON DEMAND SQF 2000, FSMA, ISO 22000/PAS220 and other standards continue to gain traction in an attempt to create safer foods and beverages. 

THE MAGAZINE

Beverage Industry Magazine

BI May 2013 cover

May 2013

The May 2013 Beverage Industry includes a cover story on Celestial Seasonings tea, as well as articles about liquid supplements and sports and protein drinks, and an Up Close with Revolution Brewing. Check it out today!

Table Of Contents Subscribe

Beverage Insider eNewsletter

Are you an Insider? Subscribe to Beverage Industry’s weekly e-newsletter to receive news headlines, new product information and magazine highlights.   

Sports Nutrition Trends

Which sports nutrition trend will see the most growth in 2013?
View Results Poll Archive

THE BEVERAGE INDUSTRY STORE

cleaning-in-place-dairy-foo.gif
Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

More Products

Webinars

Beverage Industry Webinars are an easy, effective and convenient way to get educated and informed on the latest industry trends and topics. All Webinars are FREE unless indicated. For more information, check out our Events page!

STAY CONNECTED

facebook40 twitter    youtubelinked