Beverage News

Mike’s Hard Lemonade releases naturally sweetened option

May 24, 2011
KEYWORDS calories / hard / lemonade / Mike's
/ Print / Reprints /
ShareMore
/ Text Size+
Mike’s Hard Lemonade Co., Seattle, announced the launch of Mike’s Lite Hard Lemonade made with 100 percent natural sweeteners. Mike’s Lite Hard Lemonade contains fewer calories than the leading light beer, the company says.

The beverage combines real, fresh lemon juice and the company’s proprietary neutral malt base to create a smooth and refreshing taste. Mike’s Lite is available in Lemonade and Cranberry Lemonade varieties, which are both permanent additions to the Mike’s roster of products.

“Innovation is part of the Mike’s DNA and the best ideas for new products start with input from consumers,” said Andy Horrow, chief marketing officer at Mike’s Hard Lemonade Co., in a statement. “When Mike’s fans asked for a product with natural flavors and fewer calories, we made it our mission to create the best tasting light product we could.”

The company is launching Mike’s Lite Hard Lemonade in partnership with Break Media, a leading digital video publisher and a popular comedy website. The partnership will yield a series of original videos that feature Mike’s Lite Hard Lemonade as an alternative for light beer drinkers.

Mike’s Lite Hard Lemonade and Cranberry Lemonade are available in six-packs. The Lemonade also is available in 12-packs.

 Did you enjoy this article? Click here to subscribe to Beverage Industry.  

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

Wine Riot - Chicago

Second Glass hosted Wine Riot in Chicago on May 2 and 3. Wine Riot offered attendees an all-access pass to hundreds of new wines as well as multiple educational sessions about different wine styles and varietals. (Photos by Jennifer Haderspeck)

6/25/14 2:00 pm EDT

Crafting growth: A look into the bourgeoning craft beer market

Learn how the beer segment is performing and where it is heading, what to consider before expanding your markets and innovations that are captivating consumer audiences.

Podcasts

Maintaining beverage dispensing equipment

Iuliana Nita, Saint-Gobain Performance Plastics global marketing manager of food and beverage, offers her insights about ensuring sanitary performance of beverage dispensing equipment in foodservice applications. She also will offer some tips about choosing the right kind of tubing to handle acidic beverages.

Beverage Industry Magazine

BI July 2014 cover

2014 July

The July 2014 Beverage Industry includes a cover story on the 2014 State of the Industry, as well as articles about PepsiCo Americas Beverages, Rooibee Red Tea kids line, and more. Check it out today!

Table Of Contents Subscribe

Beverage Insider eNewsletter

Are you an Insider? Subscribe to Beverage Industry’s weekly e-newsletter to receive news headlines, new product information and magazine highlights.   

Best Beverage Categories

Which beverage category will perform the best in the second half of 2014?
View Results Poll Archive

THE BEVERAGE INDUSTRY STORE

cleaning-in-place-dairy-foo.gif
Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

More Products

Webinars

Beverage Industry Webinars are an easy, effective and convenient way to get educated and informed on the latest industry trends and topics. All Webinars are FREE unless indicated. For more information, check out our Events page!

STAY CONNECTED

facebook40 twitter    youtubelinkedgoogle+ icon 40px