Beverage News

Mike’s Hard Lemonade releases naturally sweetened option

May 24, 2011
KEYWORDS calories / hard / lemonade / Mike's
/ Print / Reprints /
ShareMore
/ Text Size+
Mike’s Hard Lemonade Co., Seattle, announced the launch of Mike’s Lite Hard Lemonade made with 100 percent natural sweeteners. Mike’s Lite Hard Lemonade contains fewer calories than the leading light beer, the company says.

The beverage combines real, fresh lemon juice and the company’s proprietary neutral malt base to create a smooth and refreshing taste. Mike’s Lite is available in Lemonade and Cranberry Lemonade varieties, which are both permanent additions to the Mike’s roster of products.

“Innovation is part of the Mike’s DNA and the best ideas for new products start with input from consumers,” said Andy Horrow, chief marketing officer at Mike’s Hard Lemonade Co., in a statement. “When Mike’s fans asked for a product with natural flavors and fewer calories, we made it our mission to create the best tasting light product we could.”

The company is launching Mike’s Lite Hard Lemonade in partnership with Break Media, a leading digital video publisher and a popular comedy website. The partnership will yield a series of original videos that feature Mike’s Lite Hard Lemonade as an alternative for light beer drinkers.

Mike’s Lite Hard Lemonade and Cranberry Lemonade are available in six-packs. The Lemonade also is available in 12-packs.

 Did you enjoy this article? Click here to subscribe to Beverage Industry.  

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

International Pineapple Day at Bahama Breeze

In celebration of International Pineapple Day on April 2, Bahama Breeze locations across the country invited the media and consumers to celebrate with cocktails that feature the tropical flavor of the pineapple. (Photos by Liz Parker and Jennifer Haderspeck)

10/10/13 2:00 pm EDT

Ditch the weighting agents: A cost effective solution for delivering flavors and actives

Available On Demand Learn how to reduce costs and energy use by enabling high oil load emulsions, eliminating the need for weighting agents like brominated vegetable oil (BVO).

THE MAGAZINE

Beverage Industry Magazine

BI April 2014 cover

2014 April

The April 2014 Beverage Industry includes a cover story on moonshine, as well as articles about CSD brands, whiskey, and more. Check it out today!

Table Of Contents Subscribe

Beverage Insider eNewsletter

Are you an Insider? Subscribe to Beverage Industry’s weekly e-newsletter to receive news headlines, new product information and magazine highlights.   

Spirits Segments

Which spirits segment will perform the best in 2014?
View Results Poll Archive

THE BEVERAGE INDUSTRY STORE

cleaning-in-place-dairy-foo.gif
Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

More Products

Webinars

Beverage Industry Webinars are an easy, effective and convenient way to get educated and informed on the latest industry trends and topics. All Webinars are FREE unless indicated. For more information, check out our Events page!

STAY CONNECTED

facebook40 twitter    youtubelinked