Beverage News

Budweiser gives worldwide fans a shot at ‘The Big Time’

Anheuser-Busch InBev is building on its successful “Bud United presents: Bud House” reality show that aired during the 2010 FIFA World Cup with its new concept, “Bud United presents: The Big Time.” The global program will fulfill young adults’ dreams by pairing them with stars and star teams to coach and mentor fans on their ultimate career. 

Cast through Budweiser’s social media sites, including Facebook and Chinese website Renren, “Bud United presents: The Big Time” will give millions of people from around the world a chance to make their dreams come true, such as racing professional racecar drivers, joining a global soccer powerhouse, pitching for a professional baseball team or walking a catwalk alongside legendary supermodels. 

Four winners will star in the show and be mentored by stars in their chosen “Big Time” profession. Each episode will focus on a different “Big Time” dream, such as becoming a racecar driver with help from Kevin Harvick or cooking with chef Hubert Keller in his Las Vegas restaurant. 

The reality show will be produced by a creative team led by @radical.media and co-executive producer of “The Amazing Race” Evan Weinstein. “Bud United presents The Big Time” will be distributed internationally by FremantleMedia Enterprises. 

“Talk about a dream project,” said Chris Burggraeve, chief marketing officer of Anheuser-Busch InBev, in a statement. “We want to leverage Budweiser’s unparalleled access to international sports, entertainment and lifestyle assets to give our fans around the world a shot of a lifetime. Working with our partners, @radical.media and reality TV guru Evan Weinstein, we’ll bring Big Time dreams to life on an unprecedented global stage.” 

Individuals from around the world can submit a casting application through June 29 on Bud United’s page on Facebook or Renren websites. Based on casting videos, four Budweiser fans will be selected to compete for their shot at “The Big Time.”

 Did you enjoy this article? Click here to subscribe to Beverage Industry.  

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

Top Beverage Flavors of 2014

Traditional flavors make up a large portion of beverage-makers’ selections, but tropical and exotic ones aren’t trailing too far behind. That’s according to research by BNP Media’s Market Research Division for Beverage Industry’s 2014 Product Development Outlook survey. Also see what's anticipated for top-selling flavors of 2015.

Click here to view the infographic in PDF format.

2/18/15 2:00 pm EST

A Healthy Future: Analyzing the latest health and wellness trends in the beverage market

The beverage marketplace continues to evolve to meet new trends and regulations. Our expert speakers will share with you their insight on what health and wellness topics will be paramount for the future success in the beverage industry.

Podcasts

Gert van Manen, president of iTi Tropicals Inc., shares his insights on the U.S. coconut water market. Citing research from Krueger Food Laboratories, he also supplies information highlighting the difference between products that declare their added sugars and those that do not.

Beverage Industry Magazine

BI February 2015 cover

2015 February

The February 2015 Beverage Industry includes a cover story on Bai Brands, as well as articles about calorie moderation, sparkling and premium wines, and more. Check it out today!

Table Of Contents Subscribe

Wine Trends

Which trend will have the most positive impact on the wine category in 2015?
View Results Poll Archive

THE BEVERAGE INDUSTRY STORE

cleaning-in-place-dairy-foo.gif
Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

More Products

Beverage Insider eNewsletter

Are you an Insider? Subscribe to Beverage Industry’s weekly e-newsletter to receive news headlines, new product information and magazine highlights.   

STAY CONNECTED

facebook40 twitter    youtubelinkedgoogle+ icon 40px

Webinars

Beverage Industry Webinars are an easy, effective and convenient way to get educated and informed on the latest industry trends and topics. All Webinars are FREE unless indicated. For more information, check out our Events page!