Beverage News

Budweiser gives worldwide fans a shot at ‘The Big Time’

May 17, 2011
/ Print / Reprints /
ShareMore
/ Text Size+
Anheuser-Busch InBev is building on its successful “Bud United presents: Bud House” reality show that aired during the 2010 FIFA World Cup with its new concept, “Bud United presents: The Big Time.” The global program will fulfill young adults’ dreams by pairing them with stars and star teams to coach and mentor fans on their ultimate career. 

Cast through Budweiser’s social media sites, including Facebook and Chinese website Renren, “Bud United presents: The Big Time” will give millions of people from around the world a chance to make their dreams come true, such as racing professional racecar drivers, joining a global soccer powerhouse, pitching for a professional baseball team or walking a catwalk alongside legendary supermodels. 

Four winners will star in the show and be mentored by stars in their chosen “Big Time” profession. Each episode will focus on a different “Big Time” dream, such as becoming a racecar driver with help from Kevin Harvick or cooking with chef Hubert Keller in his Las Vegas restaurant. 

The reality show will be produced by a creative team led by @radical.media and co-executive producer of “The Amazing Race” Evan Weinstein. “Bud United presents The Big Time” will be distributed internationally by FremantleMedia Enterprises. 

“Talk about a dream project,” said Chris Burggraeve, chief marketing officer of Anheuser-Busch InBev, in a statement. “We want to leverage Budweiser’s unparalleled access to international sports, entertainment and lifestyle assets to give our fans around the world a shot of a lifetime. Working with our partners, @radical.media and reality TV guru Evan Weinstein, we’ll bring Big Time dreams to life on an unprecedented global stage.” 

Individuals from around the world can submit a casting application through June 29 on Bud United’s page on Facebook or Renren websites. Based on casting videos, four Budweiser fans will be selected to compete for their shot at “The Big Time.”

 Did you enjoy this article? Click here to subscribe to Beverage Industry.  

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

Wine Riot - Chicago

Second Glass hosted Wine Riot in Chicago on May 2 and 3. Wine Riot offered attendees an all-access pass to hundreds of new wines as well as multiple educational sessions about different wine styles and varietals. (Photos by Jennifer Haderspeck)

6/25/14 2:00 pm EDT

Crafting growth: A look into the bourgeoning craft beer market

Learn how the beer segment is performing and where it is heading, what to consider before expanding your markets and innovations that are captivating consumer audiences.

Podcasts

Maintaining beverage dispensing equipment

Iuliana Nita, Saint-Gobain Performance Plastics global marketing manager of food and beverage, offers her insights about ensuring sanitary performance of beverage dispensing equipment in foodservice applications. She also will offer some tips about choosing the right kind of tubing to handle acidic beverages.

Beverage Industry Magazine

BI July 2014 cover

2014 July

The July 2014 Beverage Industry includes a cover story on the 2014 State of the Industry, as well as articles about PepsiCo Americas Beverages, Rooibee Red Tea kids line, and more. Check it out today!

Table Of Contents Subscribe

Beverage Insider eNewsletter

Are you an Insider? Subscribe to Beverage Industry’s weekly e-newsletter to receive news headlines, new product information and magazine highlights.   

Best Beverage Categories

Which beverage category will perform the best in the second half of 2014?
View Results Poll Archive

THE BEVERAGE INDUSTRY STORE

cleaning-in-place-dairy-foo.gif
Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

More Products

Webinars

Beverage Industry Webinars are an easy, effective and convenient way to get educated and informed on the latest industry trends and topics. All Webinars are FREE unless indicated. For more information, check out our Events page!

STAY CONNECTED

facebook40 twitter    youtubelinkedgoogle+ icon 40px