Table of Contents

November 2004

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Beverage Manufacturer of the Year:
Miller Brewing Co.
With a campaign built on 'choice'
Miller achives the unexpected

cover story
- With a campaign built on 'choice,' Miller achieves the unexpected
2004 has been a turnaround year for Miller Brewing Co., Milwaukee. Thanks to a new advertising strategy and a focus on flagship Miller Lite, the company has experienced recovery and growth far ahead of expectations. Beverage Industry examines how Miller achieved its results, the effect it has had on the industry, and what readers can expect next from the company.

Beverage products are tag-teaming to reach out to consumers through co-branded marketing.
- The more the merrier
- Soft Drink Sweeps, Low-carb recipes and more...

Beverage Industry examines some of the newest packaging options available to beverage-makers.
- Packaging trends of the future
- PET resin manufacturing

beverage r&d
- Teamwork results in new products
- R&D News
- Takasago's research and creative philosophy
- Manufacturers speak out
Ingredient companies work hand-in-hand with sales and marketing professionals to develop and introduce new products.

- Finding more miles per gallon
- Less-than-full pallet methodology

category focus
- New Beverages 'do it with dairy'
From flavored milks to smoothies and yogurt drinks, dairy-based beverages are finding a niche in good-for-you products for both kids and adults.

beverage beat
- New offerings at NACS

Industry issues
- News Briefs
- Main
- New People
Constellation Brands buys Mondavi, citrus industry recovery, The Little Green Marketing Book review, and more

new products
- Very Cherry , Vintage whisky and more...
- Taster's Voice
- In Brief...
Coca-Cola's Full Throttle, Be, candy-inspired Slammers, Beverage Industry's taster tries Nitro2Go, and more

suppliers marketplace
- Belt sorter , Case coder and more ...
- Suppliers News
- People

the last drop
- Keeping Up With Jones

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Image Galleries

How beer brands are using social media to connect with consumers

Social media has become a buzzword for not just American consumers but also the business environment. Companies are turning to various social media channels to create brand awareness or possibly boost retail sales. Beer brands also are turning to social media to make their stories heard. Brand Chorus, a division of New York-based TippingGardner, conducted a Beer StoryScore Index for Beverage Industry. StoryScore is a quantitative measure of a brand’s storytelling through social management based on creativity, strategy and personality.

Click here to view infographic in PDF format.

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