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November 1, 2004
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November 2004


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BEVERAGE INDUSTRY

Beverage Manufacturer of the Year:
Miller Brewing Co.
With a campaign built on 'choice'
Miller achives the unexpected

cover story
- With a campaign built on 'choice,' Miller achieves the unexpected
2004 has been a turnaround year for Miller Brewing Co., Milwaukee. Thanks to a new advertising strategy and a focus on flagship Miller Lite, the company has experienced recovery and growth far ahead of expectations. Beverage Industry examines how Miller achieved its results, the effect it has had on the industry, and what readers can expect next from the company.

marketing
Beverage products are tag-teaming to reach out to consumers through co-branded marketing.
- The more the merrier
- Soft Drink Sweeps, Low-carb recipes and more...

Packaging
Beverage Industry examines some of the newest packaging options available to beverage-makers.
- Packaging trends of the future
- PET resin manufacturing

beverage r&d
- Teamwork results in new products
- R&D News
- Takasago's research and creative philosophy
- Manufacturers speak out
Ingredient companies work hand-in-hand with sales and marketing professionals to develop and introduce new products.

logistics
- Finding more miles per gallon
- Less-than-full pallet methodology

category focus
- New Beverages 'do it with dairy'
From flavored milks to smoothies and yogurt drinks, dairy-based beverages are finding a niche in good-for-you products for both kids and adults.

beverage beat
- New offerings at NACS

Industry issues
- News Briefs
- Main
- New People
Constellation Brands buys Mondavi, citrus industry recovery, The Little Green Marketing Book review, and more

new products
- Very Cherry , Vintage whisky and more...
- Taster's Voice
- In Brief...
Coca-Cola's Full Throttle, Be, candy-inspired Slammers, Beverage Industry's taster tries Nitro2Go, and more

suppliers marketplace
- Belt sorter , Case coder and more ...
- Suppliers News
- People

the last drop
- Keeping Up With Jones

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Dinner with Tequila Don Julio

Diageo is taking its Tequila Don Julio brand on the road this summer with a rolling Airstream Speakeasy mobile craft cocktail bar. The team stopped in Chicago on July 29 to share some specialty tequila cocktails paired with food from Chicago restaurants Honey Butter Fried Chicken and The Radler as well as dessert venues Black Dog Gelato and Baker Miller. (Photos by Jennifer Haderspeck)

9/17/14 2:00 pm EDT

The Path to New Product Success: Navigating the latest trends for new beverage development

By attending this webinar, you will learn about the top trends and how they fit into the CPG market, which channels are influencing new products and technology, how Packaging fits into your product development, and ways you can use innovation to increase sales.

Podcasts

Gert van Manen, president of iTi Tropicals Inc., shares his insights on the U.S. coconut water market. Citing research from Krueger Food Laboratories, he also supplies information highlighting the difference between products that declare their added sugars and those that do not.

Beverage Industry Magazine

BI December 2014 cover

2014 December

The December 2014 Beverage Industry includes a cover story on craft beer's revenue growth, as well as articles about health and wellness trends, Foco, the best packages of 2014, and more. Check it out today!

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Styles of Craft Beer

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THE BEVERAGE INDUSTRY STORE

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Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

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