Table of Contents

November 2004

  Click on the Cover for Virtual Magazine  


Beverage Manufacturer of the Year:
Miller Brewing Co.
With a campaign built on 'choice'
Miller achives the unexpected

cover story
- With a campaign built on 'choice,' Miller achieves the unexpected
2004 has been a turnaround year for Miller Brewing Co., Milwaukee. Thanks to a new advertising strategy and a focus on flagship Miller Lite, the company has experienced recovery and growth far ahead of expectations. Beverage Industry examines how Miller achieved its results, the effect it has had on the industry, and what readers can expect next from the company.

Beverage products are tag-teaming to reach out to consumers through co-branded marketing.
- The more the merrier
- Soft Drink Sweeps, Low-carb recipes and more...

Beverage Industry examines some of the newest packaging options available to beverage-makers.
- Packaging trends of the future
- PET resin manufacturing

beverage r&d
- Teamwork results in new products
- R&D News
- Takasago's research and creative philosophy
- Manufacturers speak out
Ingredient companies work hand-in-hand with sales and marketing professionals to develop and introduce new products.

- Finding more miles per gallon
- Less-than-full pallet methodology

category focus
- New Beverages 'do it with dairy'
From flavored milks to smoothies and yogurt drinks, dairy-based beverages are finding a niche in good-for-you products for both kids and adults.

beverage beat
- New offerings at NACS

Industry issues
- News Briefs
- Main
- New People
Constellation Brands buys Mondavi, citrus industry recovery, The Little Green Marketing Book review, and more

new products
- Very Cherry , Vintage whisky and more...
- Taster's Voice
- In Brief...
Coca-Cola's Full Throttle, Be, candy-inspired Slammers, Beverage Industry's taster tries Nitro2Go, and more

suppliers marketplace
- Belt sorter , Case coder and more ...
- Suppliers News
- People

the last drop
- Keeping Up With Jones

 Did you enjoy this article? Click here to subscribe to Beverage Industry.  

You must login or register in order to post a comment.



Image Galleries

Top Beverage Flavors of 2014

Traditional flavors make up a large portion of beverage-makers’ selections, but tropical and exotic ones aren’t trailing too far behind. That’s according to research by BNP Media’s Market Research Division for Beverage Industry’s 2014 Product Development Outlook survey. Also see what's anticipated for top-selling flavors of 2015.

Click here to view the infographic in PDF format.

2/18/15 2:00 pm EST

A Healthy Future: Analyzing the latest health and wellness trends in the beverage market

The beverage marketplace continues to evolve to meet new trends and regulations. Our expert speakers will share with you their insight on what health and wellness topics will be paramount for the future success in the beverage industry.


Gert van Manen, president of iTi Tropicals Inc., shares his insights on the U.S. coconut water market. Citing research from Krueger Food Laboratories, he also supplies information highlighting the difference between products that declare their added sugars and those that do not.

Beverage Industry Magazine

BI February 2015 cover

2015 February

The February 2015 Beverage Industry includes a cover story on Bai Brands, as well as articles about calorie moderation, sparkling and premium wines, and more. Check it out today!

Table Of Contents Subscribe

Wine Trends

Which trend will have the most positive impact on the wine category in 2015?
View Results Poll Archive


Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

More Products

Beverage Insider eNewsletter

Are you an Insider? Subscribe to Beverage Industry’s weekly e-newsletter to receive news headlines, new product information and magazine highlights.   


facebook40 twitter    youtubelinkedgoogle+ icon 40px


Beverage Industry Webinars are an easy, effective and convenient way to get educated and informed on the latest industry trends and topics. All Webinars are FREE unless indicated. For more information, check out our Events page!