News Briefs

News Briefs

Potencia Energy
has added new distribution partners, including Virginia Beach Beverages; Dixie Distributors in North Carolina; Dr Pepper-RC Bottling of West Jefferson, N.C.; Promesa Distribution in North Carolina; Garden State Beverages in New Jersey; Dichello Distributors and Hartford Distributors in Connecticut; and 3G Distribution Omaha, Neb.
The Glass Packaging Institute, Washington, D.C., announced a call for nominations for the 2008 Clear Choice Awards, which recognizes glass packaging’s image, marketability, sustainability and success in food, beverage and cosmetic products. An E-Call for Entries form can be found on the association’s Web site, gpi.org. Winners will be announced in May at the Food Marketing Institute (FMI) Show 2008 in Las Vegas.
Burn Energy Drink has signed Folsom Distributing to cover the greater St. Louis market. The company says the move will open more accounts, including area QuikTrip stores. Folsom’s territory for the product encompasses the greater St. Louis area west to Columbia, Mo.
Cott Corp., Toronto, has partnered with New Age Beverage to produce and distribute Xingtea green tea in the United States. Cott plans to take Xingtea national via a new hybrid direct store delivery (DSD) system serving both up and down the street and national chains.
Beam Global Spirits & Wine, Deerfield, Ill., has sold the U.S. distribution rights for The Dalmore Scotch Whisky to UB Group for $58 million. “...The U.S. distribution rights for The Dalmore offered limited upside for us due to supply agreements that would have constrained our long-term supply,” said Tom Flocco, president and chief executive officer of Beam Global, in a statement.
Thomas Kemper Soda Co., Portland, Ore., has entered into a new distribution agreement with Coast Beverage Group of Orange, Calif., for distribution in the greater Los Angeles area. Coast Beverage Group services Los Angeles, Orange, Riverside and San Bernadino counties.

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Social media has become a buzzword for not just American consumers but also the business environment. Companies are turning to various social media channels to create brand awareness or possibly boost retail sales. Beer brands also are turning to social media to make their stories heard. Brand Chorus, a division of New York-based TippingGardner, conducted a Beer StoryScore Index for Beverage Industry. StoryScore is a quantitative measure of a brand’s storytelling through social management based on creativity, strategy and personality.

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