Heineken USA
, White Plains, N.Y., announced Scott Blazek has been appointed regional vice president of sales for the Central region and John Doolan has been promoted to regional vice president of sales for the Northeast region. Doolan replaces Chris Steffanci, who was promoted to senior vice president for sales... Dry Soda Co., Seattle, has appointed Darin White as chief financial officer... Patrick Moore has been appointed president of Glazer’s Texas operations. He previously served as Glazer’s senior vice president wines... Crunk Energy Drink, Atlanta, has added Ralph Martin to its executive lineup as vice president of national sales, and Marci Schnur as director of field marketing and promotions. Martin previously has worked with Naked Juice Co., Tree of Life and Nabisco. Schnur previously served as senior vice president of Ignition Inc... Skyy Spirits, San Francisco, has appointed David Racicot vice president of marketing, and Dave Karraker director of public relations and events... High Falls Brewing Co., Rochester, N.Y., named Kenneth W. Yartz executive vice president and chief operating officer, and Patrick Magallanes, vice president of marketing... Imperial Brands Inc., Palm Beach Gardens, Fla., appointed Brad Coughlin, vice president, sales director of wines...  Purple Beverage Co., Fort Lauderdale, Fla., announced Michael K. Lorelli has signed on as strategic marketing advisor... SoNu Beverages, New York City, announced Scott Abramson has become chief operating officer... St. James Winery, St. James, Mo., appointed Peter Hofherr chief financial officer. Hofherr, a son of the winery’s founders also joins the board of directors.

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How beer brands are using social media to connect with consumers

Social media has become a buzzword for not just American consumers but also the business environment. Companies are turning to various social media channels to create brand awareness or possibly boost retail sales. Beer brands also are turning to social media to make their stories heard. Brand Chorus, a division of New York-based TippingGardner, conducted a Beer StoryScore Index for Beverage Industry. StoryScore is a quantitative measure of a brand’s storytelling through social management based on creativity, strategy and personality.

Click here to view infographic in PDF format.

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