The Golden Age
By JENNIFER ZEGLER
Gold Coast Beverage Distributors dominates the Miami market
Miami is home to pristine beaches lined with palm trees, the South Beach party scene, salsa and meringue music such as Miami Sound Machine, and even television’s “Golden Girls.” While the setting has its advantages, the challenge lies in appealing to a complex market that includes tourists, Hispanics and retirees.
Gold Coast Beverage Distributors, Beverage Industry’s Wholesaler of the Year, has become the largest distributor in Florida on the strength of a portfolio that is as varied as the area’s consumers. In 2006, the company sold nearly 22 million cases from its portfolio that includes Miller, Coors, Corona and Heineken as well as craft beers, Latin beers and wine brands.
Its market occupies the state’s southern tip with a territory stretching across Broward, Monroe and Miami-Dade counties, which are all served by local warehouses. In addition to Miami, Gold Coast’s customers stretch from Fort Lauderdale to the Florida Keys. The unique aspects of the market work well with its mix of brands, explains Eric Levin, vice chairman in charge of acquisitions, strategy and political relations.
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