Calendar of Events


Calendar of Events

July 2007
July 8-10, 2007
Summer Fancy Food Show
New York, N.Y.

July 15-18, 2007
School Nutrition Association’s Annual National Conference
Chicago, Ill.

July 28-August 1, 2007
Institute of Food Technologists Annual Meeting & Food Expo
Chicago, Ill.

August 2007
August 18-20, 2007
Western Foodservice & Hospitality Expo
Los Angeles, Calif.

September 2007
September 10-13, 2007
American Wholesale Marketers Association Summit & Business Exchange
Atlanta, Ga.

September 20-22, 2007
EU’Vend 2007 – International Trade Fair for the Vending Industry
Cologne, Germany

September 27-29, 2007
Natural Products Expo East, Organic Products Expo, Healthy Foods Conference, NNFA East
Baltimore, Md.

September 30-October 3, 2007
National Beer Wholesalers Association Annual Convention and Trade Show
Las Vegas, Nev.

October 2007
October 4, 2007
David Michael’s Innovation Roadshow
Philadelphia, Pa.

October 4-5, 2007
Brand Packaging’s Packaging That Sells Conference
Chicago, Ill.

October 8-10, 2007
Nightclub & Bar Convention and Trade Show East Coast
Atlantic City, N.J.

October 10-12, 2007
National Automatic Merchandising Association’s National Expo
Chicago, Ill.

October 11-13, 2007
Great American Beer Festival
Denver, Colo.

October 13-17, 2007
Anuga
Cologne, Germany
anuga.com

October 15-17, 2007
PACK EXPO, PROCESS EXPO, and Converting & Package Printing Expo
Las Vegas, Nev.

October 15-19, 2007
International Bottled Water Association’s Convention and Tabletop Trade Show
Las Vegas, Nev.

October 24-27, 2007
Worldwide Food Expo
Chicago, Ill.

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How beer brands are using social media to connect with consumers

Social media has become a buzzword for not just American consumers but also the business environment. Companies are turning to various social media channels to create brand awareness or possibly boost retail sales. Beer brands also are turning to social media to make their stories heard. Brand Chorus, a division of New York-based TippingGardner, conducted a Beer StoryScore Index for Beverage Industry. StoryScore is a quantitative measure of a brand’s storytelling through social management based on creativity, strategy and personality.

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