Can Red and Blue Make Green?
Environmental sustainability is the hot topic of the day and beverage companies are leading the pack in announcing their green efforts. Last month, Beverage Industry Managing Editor Elizabeth Fuhrman reported on a speech made by American Beverage Association President Susan Neely, who said environmental concerns were set to become an issue that could be as large as the obesity crises for beverage companies. Neely pointed out that beverage brands are prominently displayed on every package that isn’t properly disposed of, putting those companies at the forefront of the issue. But the latest round of news shows the industry is taking steps much farther than simple litter reduction.