Ready, Willing and Able
By JENNIFER ZEGLER
Secondary packaging trends demand durable, marketable and sustainable options
Two-packs, four-packs, six-packs, Fridge-packs, club-packs — none would be possible without secondary packaging. From carrying aids to containers with added function, manufacturers are expanding options with consumers in mind. Consumer and retailer conservation concerns also are shaping the category’s future, as sustainability becomes an important issue.