has named Todd Magazine president of its Gatorade business. Magazine replaces Chuck Maniscalco, who became president and chief executive officer of the Quaker Tropicana Gatorade division last year… Ardea Beverage Co., Minneapolis, has hired Rick Parano as senior vice president of sales. The company also announced five additions to the sales team, including Dean Bambrick, western divisional sales director; Dave Mill, eastern divisional sales director; Megan Fisher, regional sales manager for California; Jeff Anderson, regional sales manager for the Pacific Northwest; and Brad Rufty, eastern zone manager for the foodservice and specialty segments… Beam Global Spirits and Wine’s Sauza Mexico has appointed Hector Hernandez managing director. Hernandez replaces Andy Consuegra who has resigned from the position in Mexico… International Beverage Holdings USA, New York City, has named Patrick J. Graney zone vice president sales – west, and Richard Brundage zone vice president sales – east… LightFull Foods Inc., San Francisco, has selected Victoria Hartman as vice president of sales. Hartman previously worked for Horizon Organic Dairy and Celestial SeasoningsCott Corp., Toronto, has named David T. Gibbons, chairman of the Perrigo Co., to its board of directors… Langtry Estate & Vineyards, Middletown, Calif., has hired Stephen J. Duffy as northeast regional sales manager. Based in New Jersey, Duffy will be responsible for promotion, management and distributor relations in Delaware, Pennsylvania, New York, New Jersey, Connecticut, Rhode Island, Massachusetts, New Hampshire, Vermont and Maine.

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How beer brands are using social media to connect with consumers

Social media has become a buzzword for not just American consumers but also the business environment. Companies are turning to various social media channels to create brand awareness or possibly boost retail sales. Beer brands also are turning to social media to make their stories heard. Brand Chorus, a division of New York-based TippingGardner, conducted a Beer StoryScore Index for Beverage Industry. StoryScore is a quantitative measure of a brand’s storytelling through social management based on creativity, strategy and personality.

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2/18/15 2:00 pm EST

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