People


People

Mary Minnick
, executive vice president and president of marketing, strategy and innovation, at The Coca-Cola Co., Atlanta, will leave the company in March to “pursue a combination of professional and personal goals” in the United Kingdom… Beam Global Spirits & Wine Inc., Deerfield, Ill., has appointed John Walter to the newly created position of director of corporate affairs, international. He previously served as a consultant to Beam Global… Langtry Estate & Vineyards, Middletown, Calif., has named Randee Nelson southwest regional sales manager, responsible for the Southern California, Southern Nevada, Arizona and New Mexico markets. Peter Agajan will serve as northwest regional sales manager, responsible for the Northern California, Northern Nevada, Oregon, Washington, Alaska, Idaho, and Montana markets… The Brewers Association, Boulder, Colo., has named Julia Herz director of craft beer marketing. She replaces Ray Daniels who left the position in late 2006, but remains with the association as director of brewers publications… Cameron Hughes Wine, San Francisco, has named Jay Conway partner and senior vice president. Prior to joining the company, Conway was vice president of national accounts at the Click Wine Group… The p.i.n.k. Spirits Co., based in New York City, named Mike Naef director of business development; Matthew Bridges, regional manager, midwest markets; Kathlyn Ferguson, area manager, New York and New Jersey; Sarah Mandell, area manager for London, England; Reese Flener, area manager for Los Angeles; Brie Wexler, area manager for San Francisco; and Lisa Barnes, area manager for Orange County, California.

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How beer brands are using social media to connect with consumers

Social media has become a buzzword for not just American consumers but also the business environment. Companies are turning to various social media channels to create brand awareness or possibly boost retail sales. Beer brands also are turning to social media to make their stories heard. Brand Chorus, a division of New York-based TippingGardner, conducted a Beer StoryScore Index for Beverage Industry. StoryScore is a quantitative measure of a brand’s storytelling through social management based on creativity, strategy and personality.

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