The Switch Beverage Co.
, Stamford, Conn., has named Maura Mottolese president. Mottolese previously served as senior vice president of marketing at Revlon and prior to that worked for Snapple as director of innovation and new products… Beam Wine Estates, Healdsburg, Calif., has named Christopher Lynch chief marketing officer and a member of the company’s executive committee. Prior to Beam, Lynch served as managing director of Pernod Ricard’s New Zealand wine business… David G. Burke has been named vice president of business development for Primo Water Corp., Winston-Salem, N.C. Burke’s prior beverage industry experience includes serving as chief marketing officer and vice president of consumer and category development for the Pepsi Bottling Group, Somers, N.Y., and president of sales and marketing for the eastern seaboard region of Coca-Cola EnterprisesChina Mist Brands, Scottsdale, Ariz., has appointed Patrick Graney vice president of sales and marketing, Jeremy Moore national sales director for the Southeastern United States and Angela Rehbein national sales director for the western United States… The Wine Market Council, St. Helena, Calif., has selected Bill Cascio of Glazer’s as the new chair of its board of directors. He succeeds outgoing chair Michaela Rodeno of St. Supery Vineyards & Winery, who continues as a member of the council’s executive committee. The group also named John Ledbetter of Ledbetter/Vino Farms treasurer and Chris Fehrnstrom of Icon Estates secretary, and announced two-year board terms for Mel Dick of Southern Wine & Spirits, Jerry Douglas of Biltmore Estate, Donna Duncanson of Ste. Michelle Wine Estates, Chris Fehrnstrom of Icon Estates, Ray Herrmann of Sunbelt Beverage Corp., Michaela Rodeno of St. Supery, and Heidi Scheid of Scheid Vineyards. Continuing in their current terms are board members Jack Cakebread of Cakebread Cellars, Andy Beckstoffer of Beckstoffer Vineyards and Michael Mondavi of Folio Wine Partners.

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How beer brands are using social media to connect with consumers

Social media has become a buzzword for not just American consumers but also the business environment. Companies are turning to various social media channels to create brand awareness or possibly boost retail sales. Beer brands also are turning to social media to make their stories heard. Brand Chorus, a division of New York-based TippingGardner, conducted a Beer StoryScore Index for Beverage Industry. StoryScore is a quantitative measure of a brand’s storytelling through social management based on creativity, strategy and personality.

Click here to view infographic in PDF format.

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