Industry Issues


Pepsico Gets Naked
PepsiCo has agreed to acquire super-premium juice-maker Naked Juice Co., Azusa, Calif., from North Castle Partners. The acquisition is the second health and wellness-related agreement for PepsiCo during the past several months, following September’s purchase of Izze Beverages, Boulder, Colo.
Naked Juice has sales of more than $150 million, and its products include more than 25 all natural chilled juices and juice smoothies. Naked Juice is sold primarily in the produce department of supermarkets, club stores, health food stores and other specialty stores. Pepsi says nearly all of the Naked Juice beverages will qualify for the PepsiCo Smart Spot, which was created to identify healthy-lifestyle products.
“The company's products are consistent with PepsiCo's overall health and wellness focus and will help accelerate our efforts in providing great tasting fruit and vegetable servings to North American consumers,” Greg Shearson, president of Tropicana Products North America, commented on the acquisition.
Naked Juice will continue to operate in California.
CCE takes on Arizona distribution
Coca-Cola Enterprises, Atlanta, will distribute Arizona iced tea products in the United States, beginning in February. CCE will carry three flavors of a new 34-ounce package of Arizona Iced Tea — Iced Tea with Lemon, Green Tea with Honey & Lemon and Sweet Tea. In June, CCE began distribution of seven Arizona flavors in a variety of bottle and can packages throughout its territories in Canada.
“We are combining the power of our sales and distribution system with the No. 1 ready-to-drink brand in the fast-growing tea category,” said John F. Brock, president and chief executive officer at Coca-Cola Enterprises. “This provides substantial opportunities, now and in the future, to generate profitable growth for both of our companies.”
Brau Beviale hosts worldwide audience
Organizers of Brau Beviale report 36,358 attendees from all over the world attended the show, held last month in Nuremberg, Germany. The show featured 1,436 exhibitors, and visitors included breweries and malting houses (48 percent), soft drink producers (more than 12 percent), other beverage producers (5 percent) and suppliers (17 percent). A quarter of attendees hailed from outside Germany, and a considerable number represented the growth markets of Central and Eastern Europe.

 Did you enjoy this article? Click here to subscribe to Beverage Industry.  

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

How beer brands are using social media to connect with consumers

Social media has become a buzzword for not just American consumers but also the business environment. Companies are turning to various social media channels to create brand awareness or possibly boost retail sales. Beer brands also are turning to social media to make their stories heard. Brand Chorus, a division of New York-based TippingGardner, conducted a Beer StoryScore Index for Beverage Industry. StoryScore is a quantitative measure of a brand’s storytelling through social management based on creativity, strategy and personality.

Click here to view infographic in PDF format.

2/18/15 2:00 pm EST

A Healthy Future: Analyzing the latest health and wellness trends in the beverage market

The beverage marketplace continues to evolve to meet new trends and regulations. Our expert speakers will share with you their insight on what health and wellness topics will be paramount for the future success in the beverage industry.

Podcasts

Gert van Manen, president of iTi Tropicals Inc., shares his insights on the U.S. coconut water market. Citing research from Krueger Food Laboratories, he also supplies information highlighting the difference between products that declare their added sugars and those that do not.

Beverage Industry Magazine

BI March 2015

2015 March

The March 2015 Beverage Industry includes a cover story on Lagunitas Brewing Co., as well as articles on the 2015 Beer Report, cocktail mixology, and more. Check it out today!

Table Of Contents Subscribe

Beer Category Trends

What trend will have the greatest impact on the beer category?
View Results Poll Archive

THE BEVERAGE INDUSTRY STORE

cleaning-in-place-dairy-foo.gif
Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

More Products

Beverage Insider eNewsletter

Are you an Insider? Subscribe to Beverage Industry’s weekly e-newsletter to receive news headlines, new product information and magazine highlights.   

STAY CONNECTED

facebook40 twitter    youtubelinkedgoogle+ icon 40px

Webinars

Beverage Industry Webinars are an easy, effective and convenient way to get educated and informed on the latest industry trends and topics. All Webinars are FREE unless indicated. For more information, check out our Events page!