Focus on Central America
In Central America, manufacturers often design snacking products to appeal to the “need states” of teenagers, including the search for fun, the desire for maturity and individuality. Hershey Foods Corp. has applied a sense of fun with its new Bratz Leche. Launched in Mexico, the flavored-milk drink is targeted at tweens and young teenage girls, highlighted by the fact that it is presented in a carton emblazoned with a Bratz cartoon character. The milk comes in Piña Colada flavor, a flavor more often associated as a cocktail, which could make it appeal to another need state: teens’ desire for maturity.