Home » Changing Attitudes Changing Attitudes September 1, 2006 Reprints No Comments Changing Attitudes The Hartman Group and ACNielsen recently identified several consumer trends affecting behaviors toward health and wellness foods. They include: Balance will deepen among consumers as a dominant health and wellness ideology. Consumers are exhibiting a declining reliance on external sources of authority. Consumers will seek symbolic and practical expressions of simplicity. Vitality will increase in importance as a measure of overall health and wellness. Mobility will continue to be demanded by consumers for all eating occasions. Increasingly, consumers will rely on authenticity to gauge value. Self-diagnosis of health conditions and symptoms will grow, and will affect consumption behaviors. Perceptions of freshness will grow as a primary driver of consumer behavior at grocery. Consumers will work to reclaim control of their diets and daily food intake. Consumers are seeking customized food and beverage solutions. Source: The Hartman Group/ACNielsen Did you enjoy this article? Click here to subscribe to Beverage Industry Related Articles Quick-change Operation Liquid supplements make strides in a changing landscape Study reveals changes in grocery store shoppers Real Change for America's Health You must login or register in order to post a comment. Report Abusive Comment Thank you for helping us to improve our forums. Is this comment offensive? Please tell us why.