Thomas Greco has been named president, PepsiCo sales/chief customer officer at Purchase, N.Y.-based PepsiCo Inc. He will be responsible for sales of food and beverages across all channels, and succeeds Al Carey, who has been named president and chief executive officer of the Frito-Lay North America division... John Lennon, president and chief executive officer at Pyramid Brewing Co., has resigned from that position. Scott Barnum, a member of the company’s board, has taken over that post... The Wine Institute has selected Mendocino Wine Co. partner Paul Dolan as chairman for the 2006-2007 financial year. Jay Indelicato of Delicato Vineyards was named first vice chairman and Margaret Duckhorn of Duckhorn Vineyards second vice chairman. Raymond Chadwick of Diageo Chateau & Estate Wines was named treasurer, and Tom Klein of Rodney Strong Vineyards secretary... J. Ronald Frump has been named president and chief executive officer of Mile High Deep Rock Water Co., Denver... Castle Brands Inc., based in New York City, has named Con Constandis managing director, Americas and senior vice president of strategic planning... Triple A Products, Boca Raton, Fla., has selected James M. Lee as chief operating officer.

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How beer brands are using social media to connect with consumers

Social media has become a buzzword for not just American consumers but also the business environment. Companies are turning to various social media channels to create brand awareness or possibly boost retail sales. Beer brands also are turning to social media to make their stories heard. Brand Chorus, a division of New York-based TippingGardner, conducted a Beer StoryScore Index for Beverage Industry. StoryScore is a quantitative measure of a brand’s storytelling through social management based on creativity, strategy and personality.

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2/18/15 2:00 pm EST

A Healthy Future: Analyzing the latest health and wellness trends in the beverage market

The beverage marketplace continues to evolve to meet new trends and regulations. Our expert speakers will share with you their insight on what health and wellness topics will be paramount for the future success in the beverage industry.


Gert van Manen, president of iTi Tropicals Inc., shares his insights on the U.S. coconut water market. Citing research from Krueger Food Laboratories, he also supplies information highlighting the difference between products that declare their added sugars and those that do not.

Beverage Industry Magazine

BI March 2015

2015 March

The March 2015 Beverage Industry includes a cover story on Lagunitas Brewing Co., as well as articles on the 2015 Beer Report, cocktail mixology, and more. Check it out today!

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Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

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