The 'Must-Win' Generation
A youthful following is one of the most coveted assets for a brand, so it might not have occurred to most beverage companies to consider the recent changes to the Medicare system and how they might affect sales. But Information Resources Inc. thought to look at it and recently reported that Medicare Part D has resulted in an additional $36 billion in incremental spending power, or an extra $1,100 per person, for the 55-and-older crowd.
Beverage R&D — Color innovation
Packaging — Labeling equipment
InterBev pre-show planner
Beverage R&D — Fortification solutions
Packaging — Coding technology
Marketing — Ethnic marketing