Getting From Point A to Point B
Successful beverage manufacturing doesn’t end when the product rolls off the production line. It must get to the retailer in a timely fashion. Sounds easy enough, but factor in curveballs such as new customers, last-minute order changes and things as unpredictable as traffic jams and all of a sudden the notion of timeliness doesn’t seem all that plausible. That’s where high-tech distribution technologies come in. It used to be that routes were pre-planned on paper, using actual paper maps. Welcome to the 21st century.