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InBev Chief Executive Officer John Brock has resigned from his post at the Leuven, Belgium-based brewer. Carlos Brito, who previously over saw InBev’s North American business, has been named to succeed him… Rick Gomez has been named chief marketing officer for Tropicana Products… The Coca-Cola Co. has named Tom Mattia director of worldwide public affairs and communications… Constellation Brands has selected Jon Moramarco to lead its business in Europe… IZZE Beverage Co., Boulder, Colo., has added SoBe founder John Bello to its board of directors... Bing Smith has become vice president of sales for Vitality Foodservice’s Canadian business… Fuze Beverage LLC, Englewood Cliffs, N.J., has named Bob Miller executive vice president of sales. Prior to joining Fuze, Miller was vice president of sales and marketing for SoBe Beverages... The American Beverage Association, Washington, D.C., has named James A. McGreevy III vice president for state and local affairs, and Kevin W. Keane senior vice president of communications……

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How beer brands are using social media to connect with consumers

Social media has become a buzzword for not just American consumers but also the business environment. Companies are turning to various social media channels to create brand awareness or possibly boost retail sales. Beer brands also are turning to social media to make their stories heard. Brand Chorus, a division of New York-based TippingGardner, conducted a Beer StoryScore Index for Beverage Industry. StoryScore is a quantitative measure of a brand’s storytelling through social management based on creativity, strategy and personality.

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A Healthy Future: Analyzing the latest health and wellness trends in the beverage market

The beverage marketplace continues to evolve to meet new trends and regulations. Our expert speakers will share with you their insight on what health and wellness topics will be paramount for the future success in the beverage industry.

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Gert van Manen, president of iTi Tropicals Inc., shares his insights on the U.S. coconut water market. Citing research from Krueger Food Laboratories, he also supplies information highlighting the difference between products that declare their added sugars and those that do not.

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BI March 2015

2015 March

The March 2015 Beverage Industry includes a cover story on Lagunitas Brewing Co., as well as articles on the 2015 Beer Report, cocktail mixology, and more. Check it out today!

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Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

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