New Age "Infusion"
Fuze Beverage Founder Lance Collins says he got into new age beverages five years ago because he was at a point in his life when he was looking for healthier food and beverage options. Like every good “idea guy,” he used that interest as an opportunity to make his own mark on the category. With the tagline Healthy Infuzions, Collins launched the Fuze brand, and in a relatively short time has infiltrated key markets nationwide, built a team of new age sales veterans, and partnered with some of the biggest distribution names in the business. Beverage Industry recently joined the Fuze team in its largest market, Tulsa, Okla., to see firsthand how the company has “infuzed” the marketplace with its presence, and why Fuze has resonated with consumers.