Ito En North America Inc., New York, has begun
distributing its Teas Tea brand of ready-to-drink green teas in Super
Target stores nationwide. The rollout includes 16.9-ounce bottles of Green
White and Pure Green flavors at a suggested retail price of $1.59. The
company says it will distribute direct to channel and has implemented an
electronic data interchange system that will enhance ordering efficiency.
Source Beverages Inc. has partnered with Kerr
Distributing Co., Athens, Ohio, to distribute Source Burn energy drink in
Southeast Ohio. The company hit the streets in Kerr’s territory for
what it calls a “Burn Blitz” sampling effort at college
campuses and local events.
Trinity Springs Inc., Boise, Idaho, will offer its
products in Hong Kong. The company has partnered with Serendipity House
Distributors to distribute Trinity Natural Mineral Supplement, Trinity
Geothermal Bottled Water and Trinity Kids. This is the company’s
second international market, including its entry into Canada this summer.
Pernod Ricard will retain the Montana New Zealand wine
operations that were offered to Diageo as part of an agreement in relation
to Pernod Ricard’s purchase of Allied Domecq. The wines are sold
mainly in the United States, the United Kingdom, Australia and New Zealand,
and Pernod Ricard is now the third-largest branded wine operator with
annual sales of 23 million cases.
Universal Food & Beverage Co., St. Charles, Ill.,
has opened a production plant in Independence, Va. Local and county
officials and management personnel from Universal’s corporate
headquarters attended last month’s ribbon-cutting ceremony. The
area in south Virginia is strategically located near two interstates and
the North Carolina state line. The modified 8,000-square-foot facility adds
more than 8 million cases to the company’s bottled water operation.
In addition, a hot-fill line allows for products such as isotonic
beverages, teas, juices and vitamin-enhanced drinks.
Information Resources Inc. will host its third annual Reinventing
CPG and Retail Summit 2006 at the San Francisco Marriott Hotel Feb.
27-March 1, 2006. The global conference is expected to attract leaders in
the retail and consumer packaged goods industries.
Moet Hennessy USA recently sponsored the 5th
Annual Medgar Evers Annual Legacy Awards Gala at the New York Marriott in
Brooklyn, N.Y. John Esposito, president and chief executive officer at Moet
Hennessy USA, and Antonio Magliocco, president of Peerless Importers, were
co-chairs of the event. More than 600 guests were on hand to celebrate the
35th anniversary of Medgar Evers College/CUNY.
Christopher Bean Coffee Co., Daytona Beach, Fla.,
announced it has reached an agreement with Kroger to distribute coffee in
more than 1,800 Kroger-owned stores. “The Kroger expansion takes us
from being a regional company to now being one of America’s
fastest-growing national coffee companies,” says Mark Geallis,
Christopher Bean director of marketing. “This incredible growth is
allowing us to take our promotions to a new level including a billboard
campaign in over 25 major markets, sponsorship of the syndicated
‘Daily Buzz’ morning TV show in 137 markets and expansion of
our regional Blood Donor Reward Program to include partnership with over a
dozen Blood Centers across the country.”
Boening Brothers Inc., North Lindenhurst, N.Y.,
and Oak Beverages, Blauvelt, N.Y., have been awarded distribution
rights for River Horse Brewing Co., beers throughout the New York
metropolitan area. River Horse is a
family-owned and operated brewery producing craft ales and lagers,
including Hop Hazard, Special Ale, Summer Blonde, Belgian Frostbite and
Premier Beverage Co., Miramar, Fla., part of the Charmer
Sunbelt Group, announced a corporate marketing initiative that will focus
on integrating sales, marketing and public relations to more effectively
promote its products. The company has appointed Ruben
Basantes marketing director and Joe Gerbino as director of
public relations. Basantes will be responsible for integrating marketing
principles throughout the organization, bringing greater focus to the
long-term development of brands. Gerbino will be responsible for raising
the profile of the company and its brands.
Sidney Frank Importing Co. Inc., New Rochelle, N.Y.,
has tapped All-Pro football player and Emmy Award-winning
correspondent and broadcaster, Ahmad Rashad, as a consultant and pitchman
for the company. “Sidney Frank is one of the greatest entrepreneurial
innovators and one of the foremost business executives in the world,”
Rashad said in a statement. “It is a pleasure and a privilege to be
joining his team.” He will help promote the Sidney Frank brands at
high-profile events throughout the country and around the globe.
Herzog Wine Cellars,
Oxnard, Calif., has opened Tierra Sur, a new winery restaurant in Ventura
County. The company says the restaurant was designed to reflect a spacious,
contemporary Southern California feel. Executive Chef Todd Aarons is a
California native with experience at Zuni
Café in San Francisco, Savoy in New York and Restaurante Da Delfina
in Tuscany, and each wine on the list has been given a brief description by
Herzog Wine Cellars winemaker Joe Hurliman.