Worldwide Food Expo, the
biennial food and beverage technology trade show sponsored by the
International Dairy Foods Association (IDFA), the International Association
of Food Industry Suppliers (IAFIS) and the American Meat Institute (AMI),
is gearing up for its 2005 event at Chicago’s McCormick Place,
Oct. 26-29. Show organizers call the show the food and beverage
industry’s premier showcase of processing, packaging, equipment,
ingredients and services.
Industry professionals will find solutions for the manufacturing process, from receiving and blending,
processing and packaging, material handling and distribution. Attendees
include executives, plant managers, purchasing agents, engineers,
researchers and operations managers — decision-makers at all levels
of the food and beverage industry.
Worldwide Food Expo is expected to attract 30,000
attendees from 100 countries, more than 1,200 exhibitors covering 1.2
million square feet of floor space. The exhibit floor is comprised of two
areas, the Food, Dairy & Beverage Exposition and the International
Meat, Poultry & Seafood Exposition.
The show also features more than 45 educational
workshops that address issues, trends and processing technologies. This
year’s show will include an enhanced educational program, highlighted
by six new Super Sessions, including:
Leadership in Turbulent Times: Unlocking Potential
— Author Robert Cooper explores how exceptional leaders and teams can
liberate untapped potential and excel under pressure. Cooper is the author
of the Wall Street Journal business bestseller “The Other 90%: How to Unlock Your
Vast Untapped Potential for Leadership and Life.” He is recognized
for pioneering work with the concept of emotional intelligence and the
neuroscience of trust, ingenuity and leadership and how these factors help
star performers reach beyond good to achieve greatness in the workplace.
Micro Trends Matter: Understanding Retail Food and
Consumer Trends — What will be the next major trends in the way
consumers live, shop and eat? Tom Rubel, president and chief executive
officer of Retail Forward Inc., helps identify these emerging opportunities
and challenges for retailers and food manufacturers and encourages
businesses to focus on customer expectations in developing integrated
strategies to achieve long-range goals. Rubel specializes in helping
clients transform themselves in anticipation of market change.
Connecting Brands to Evolving Consumers — Learn how
to keep a brand relationship alive and fresh while still leveraging brand
equity. Kevin Lane Keller, one of the nation’s leading branding
experts, is a professor at Dartmouth College’s
Tuck School of Business, and has worked
with top brands like Intel, Nike, Starbucks, Pillsbury and Kraft.
Keller shares case studies from his popular book, “Best
Practice Cases in Branding,” and reveals how effective branding can
be an invaluable tool.
The Antidote for Anti-Corporate Activism — Gain a
better understanding of anti-corporate activism trends and strategies from
communications expert Jim Lukaszewski, chairman of The Lukaszewski Group
Inc., as he shares insight gained from coaching organizations on tough
corporate communication issues. Learn how to improve your company’s
response when faced with activist counteraction, community relations,
grassroots campaigns and reputation threats.
Forecasting the Impact of Macro Trends and Demographics
— Author, forecaster and design strategist Andrew Zolli helps
multinational corporations, governments and other organizations see,
understand and respond to complex and emerging change by connecting trends
in demographics, technology, geopolitics and business. In addition to
heading his firm, Z + Partners, Zolli is a contributor to Popular Science and American Demographics magazines,
and the author of the “Catalog of Tomorrow,” which explores 100
trends and technologies for the next 25 years.
Business Ethics in a Changing World — How can
responsible businesses be ethically proactive to avoid public problems that
harm their reputation and undermine customer confidence? Business ethics
expert Marianne Jennings, professor of legal and ethical studies at Arizona
State University, provides clear tips on how corporations can establish
values up front and create an ethical climate within an organization. She
also shares case studies of companies affected by financial improprieties.
Worldwide Food Expo ‘05 also has been chosen by
the U.S. Department of Commerce for its International Buyer Program,
marking the fifth time it has been chosen for the program. According to
show organizers, being a part of the International Buyer Program raises
Expo’s international profile and enhances its ability to serve food
and beverage companies from around the world.
Part of the U.S. Commercial Service, the International
Buyer Program has been promoting Worldwide Food Expo and its exhibitors
through U.S. embassies, consulates and trade missions around the world.
The program facilitates meetings with qualified foreign buyers,
representatives and distributors, and will assemble delegations to attend
the show. It also offers show visitors access to international trade leads
and export counseling, and provides onsite assistance in the show’s
international business center.
International visitors will have access to translation
services, private conference rooms, international telephone lines and
export-import support from the Department of Commerce’s Commercial
Service. The service also provides the latest statistics on food processing
equipment imports by country; advice on shipping methods; trade experts to
assist with export strategies, including targeting new markets; advice on
compliance with trade regulations; and assistance from agencies including
the Export-Import Bank and the Small Business Administration.
For more information on Worldwide Food Expo, visit