A Global View
Compared with many regions of the world, North American brewers can be quite pleased with their results. According to Euromonitor International, beer sales in North America reached $86.4 billion in 2004, and will increase to $89.3 billion this year. That makes it the third-largest region of the world, which consumed a total of more than 150.5 billion liters of beer last year.
|Global Beer Sales|
||Volume (liters)||Sales (U.S. $ millions)|
|Africa and Middle East||6,961.00||21,861.10|
|Source: Euromonitor International, Chicago — Global Alcoholic Drinks IMIS, 2005. euromonitor.com|