To test the appeal of new Bacardi Island Breeze, we
had two twentysomethings try the coconut flavor. Neither tester cared for
the packaging, and they
disagreed about the product’s "diet"
flavor — one thought it had an aftertaste, the other did not. Both
thought it was a strong departure from traditional Bacardi.
Bacardi plans to launch
Island Breeze, a low-calorie spirit. With 48 calories per 1.5-ounce
serving, the product is made with Premium Bacardi rum, infused with natural
fruit flavors and sucralose. Island Breeze will be available in May in Key
Lime, Coconut and Wild Berry flavors, and each variety has 18 percent
alcohol by volume. It will be sold in fine wine and liquor stores. The
suggested retail price is approximately $13.99 for a 750-ml. bottle.
This month’s contenders:
Beth, 26, writer
Dan, 25, financial advisor
Here’s the skinny…
“It looks cheap, like generic rum. Unless you
picked it up, you wouldn’t know it’s Bacardi.” — Dan
“I like the bottle shape, but the graphics look
generic. It doesn’t look like Bacardi.” — Beth
“It tastes like it has an artificial sweetener,
but it has a nice coconut taste. You wouldn’t need to mix it with
anything.” — Beth
“It’s way too sweet and a little bit
syrupy. But it has no bad aftertaste.” —
Would you buy it?
“No. I’d rather just have a regular
Bacardi with Coke and a lime.” —
Did you enjoy this article? Click here to subscribe to Beverage Industry
The August 2015 issue of Beverage Industry includes a cover story about Goose Island beer, as well as articles about digital marketing, energy drinks, and CORE Hydration bottled water. Check it out today!