Le Bleu Corp., Advance,
N.C., has developed a new bottle for its Le Bleu water, which is co-branded
with entrepreneur and restaurateur Phil Romano. Le Bleu’s Premium
Ultra Pure Bottled Water is touted as “Romano Selection” and
includes a statement from Romano on the bottle. Le Bleu is available in
20-ounce and 1.5-liter bottles. The cobalt blue bottle and metallic foil
label is designed to feel and look like a glass bottle, but is made of PET
for safety and practicality.
Soledad, Calif.-based Estancia wines recently
received a packaging facelift. Enhanced with a new logo in a
“breezy” font scrolled across a linen color and texture, the
label reflects the casual and modern aspects of consumer lifestyles,
according to the company.
Additionally, the bottle style and capsules have been
updated to improve shelf appeal. The 2002 Estancia Monterey Pinnacles
Ranches Chardonnay, 2002 Estancia Monterey Pinnacles Ranches Pinot Noir and
the 2002 Estancia Paso Robles Keyes Canyon Ranches Cabernet Sauvignon are
among the revamped varietals.
Ardea Beverage Co., Hopkins, Minn., recently debuted new packaging for its
Airforce Nutrisoda line. Maintaining the 8.4-ounce proportions,
Nutrisoda’s Radiant, Flex, Immune, Focus, Calm and Energize flavors
feature airplane logos and simplified overall package design.
Jones interactive package
Jones Soda Co., Seattle,
has introduced interactive Fridge Pack 12-packs for six 12-ounce soda
flavors. Featuring photos submitted by consumers, the new
refrigerator-friendly package is sold at Target stores nationwide. The
flavors available include Green Apple, Blue Bubblegum, Strawberry Lime,
Cream Soda, Root Beer and Sugar-Free Black Cherry.
Following the success of
its 12-can Fridge Pack, Miller Brewing Co., Milwaukee, has introduced the Fridge 18-can Pack. Three
Miller beers will be available in the new package: Miller Lite, Miller
Genuine Draft and Miller Genuine Draft Light. According to reports,
Miller’s 12-pack sales have increased 25 percentage points since the
company introduced the 12-can Fridge Pack.
along with Saxco International Inc., Horsham, Pa., has upgraded its Cruzan Rum package. The
overall package evolution began five years ago when the bottle was
redesigned. Now flavors such as Tropical Rum feature silver Stelcaps and
acid etching, which provides a frosted appearance. Additionally, colored
stripes added to the bottle coincide with the flavor of rum inside,
including mango, vanilla, pineapple and banana.
Barnie’s Coffee & Tea Co., Orlando, Fla., recently redesigned its coffee packs as part of
its café program. All coffees will be packaged in Barnie’s
Café Scene film, available in 2.25-ounce fraction packs, and served
in restaurants, hotels, universities and offices. Flavors include
Thunderbolt Dark Roast, Mocha Java and Cool Café Blues and
Santa’s White Christmas.
Chatsworth, Calif., recently designed a PETG sleeve for a new non-alcoholic
cosmopolitan mix by Skyy Spirits, San Francisco. The company also was
involved in creating a “dazzling” printed sleeve for Wild Buzz
Energy Drink. Using PETG film instead of PVC, the label provides a
full-body sleeve that is printed in six colors on rotogravure presses.
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