Both of our tasters this month are self-described
tequila “freaks,” so we thought tequila liqueur would be right
up their alley. While they both liked the package, they had opposing views
on the taste. Based on their assessment, it seems consumers who enjoy a
sweeter version of tequila will be lining up to try this new addition.
Blue agave libation
Agavero Tequila Liqueur recently
hit store shelves nationwide. The liqueur is made in Mexico and features
hand-blended 100-percent Blue Agave Añejo and Reposado tequilas, and
the essence of Damiana flower, which is an aphrodiasiac, according to the
producer. Available in a 750-ml. cactus-leaf embossed green bottle, Agavero
is sold for $29.99.
Agavero Tequila Liqueur
Crillon Importers Ltd., Paramus, N.J.
This month’s contenders:
James, 32, banker
Trisha, 31, housewife
Here’s the skinny…
Both loved the package in general. James particularly
liked the frosted effects emanating from the bottom of the bottle. The green color was interesting to both as well.
Trisha stated she thought the green bottle was a unique positioning point
when placed next to other tequila drinks. James added he thought the small
size gave the appearance that it was produced in smaller batches.
Trisha liked the flavor where James did not. When
asked to elaborate, James felt that the drink was sweeter than he imagined
it would be. Trisha liked the beverage based on its sweeter profile. She
said the tequila profile came through while having a sweet and warm finish.
When asked what they would pay for this drink, both
James and Trisha agreed on approximately the $25-30 range. They were both
inclined to give the beverage as a gift as well.