Taster's Voice

Taster’s Voice
Both of our tasters this month are self-described tequila “freaks,” so we thought tequila liqueur would be right up their alley. While they both liked the package, they had opposing views on the taste. Based on their assessment, it seems consumers who enjoy a sweeter version of tequila will be lining up to try this new addition.
Blue agave libation
Agavero Tequila Liqueur recently hit store shelves nationwide. The liqueur is made in Mexico and features hand-blended 100-percent Blue Agave Añejo and Reposado tequilas, and the essence of Damiana flower, which is an aphrodiasiac, according to the producer. Available in a 750-ml. cactus-leaf embossed green bottle, Agavero is sold for $29.99.
Agavero Tequila Liqueur
Crillon Importers Ltd., Paramus, N.J.
Telephone: 201/368-8878
Internet: agavero.com
Distribution: National

This month’s contenders:
James, 32, banker
Trisha, 31, housewife
Here’s the skinny…

Both loved the package in general. James particularly liked the frosted effects emanating from the bottom of the bottle. The green color was interesting to both as well. Trisha stated she thought the green bottle was a unique positioning point when placed next to other tequila drinks. James added he thought the small size gave the appearance that it was produced in smaller batches.
Trisha liked the flavor where James did not. When asked to elaborate, James felt that the drink was sweeter than he imagined it would be. Trisha liked the beverage based on its sweeter profile. She said the tequila profile came through while having a sweet and warm finish.
Last Call
When asked what they would pay for this drink, both James and Trisha agreed on approximately the $25-30 range. They were both inclined to give the beverage as a gift as well.

Did you enjoy this article? Click here to subscribe to Beverage Industry

You must login or register in order to post a comment.



Image Galleries

How beer brands are using social media to connect with consumers

Social media has become a buzzword for not just American consumers but also the business environment. Companies are turning to various social media channels to create brand awareness or possibly boost retail sales. Beer brands also are turning to social media to make their stories heard. Brand Chorus, a division of New York-based TippingGardner, conducted a Beer StoryScore Index for Beverage Industry. StoryScore is a quantitative measure of a brand’s storytelling through social management based on creativity, strategy and personality.

Click here to view infographic in PDF format.

2/18/15 2:00 pm EST

A Healthy Future: Analyzing the latest health and wellness trends in the beverage market

The beverage marketplace continues to evolve to meet new trends and regulations. Our expert speakers will share with you their insight on what health and wellness topics will be paramount for the future success in the beverage industry.


Gert van Manen, president of iTi Tropicals Inc., shares his insights on the U.S. coconut water market. Citing research from Krueger Food Laboratories, he also supplies information highlighting the difference between products that declare their added sugars and those that do not.

Beverage Industry Magazine

BI April 2015 cover

2015 April

The April 2015 Beverage Industry includes a cover story on Zevia's natural sweetener, as well as articles on CSDs, whiskey, and more. Check it out today!

Table Of Contents Subscribe

CSD Category

What innovation or trend could reinvigorate the CSD category?
View Results Poll Archive


Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

More Products

Beverage Insider eNewsletter

Are you an Insider? Subscribe to Beverage Industry’s weekly e-newsletter to receive news headlines, new product information and magazine highlights.   


facebook40 twitter    youtubelinkedgoogle+ icon 40px


Beverage Industry Webinars are an easy, effective and convenient way to get educated and informed on the latest industry trends and topics. All Webinars are FREE unless indicated. For more information, check out our Events page!