Power Water USA
, Toronto, has named John Wilson executive vice president and director of U.S. operations. He leads a new sales and marketing team in Windsor, N.J., that includes Rich Galt, vice president of sales; Tom Di Marco, vice president of business development; and Jay Shannon, director of marketing… Javier Benito, chief marketing officer and head of the U.S. retail division at The Coca-Cola Co., Atlanta, has resigned from the company. His role has been divided into two positions, which will be assumed by Melody Justice, who will serve as president of Coca-Cola’s U.S. retail division, and John Hackett, who will be senior vice president of the company’s North American marketing unit… Starbucks Coffee Co., Seattle, has named Dorothy Kim executive vice president of supply chain and coffee operations. She succeeds E.R. (Ted) Garcia, who has retired from the company… Cott Corp., Toronto, has selected Robert J. Flaherty as president of its U.S. business, and executive vice president at Cott Corp… Terrance M. Marks has been named president of the North American group at Coca-Cola Enterprises, Atlanta… Allied Domecq Spirits North America, Westport, Conn., has selected Tom Steffanci as president of its North American business unit. Rob Warren has been named senior vice president of national accounts for the spirits division… Robert La Vine has become director of sourcing for Brown-Forman Wines, Hopland, Calif… X-Café LLC, Princeton, Mass., has named Jay Elfman division manager – East… The Absolut Spirits Co., New York City, has tapped David Volpe as senior director of sales and marketing.

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How beer brands are using social media to connect with consumers

Social media has become a buzzword for not just American consumers but also the business environment. Companies are turning to various social media channels to create brand awareness or possibly boost retail sales. Beer brands also are turning to social media to make their stories heard. Brand Chorus, a division of New York-based TippingGardner, conducted a Beer StoryScore Index for Beverage Industry. StoryScore is a quantitative measure of a brand’s storytelling through social management based on creativity, strategy and personality.

Click here to view infographic in PDF format.

2/18/15 2:00 pm EST

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