Considering the conditions
our military troops encounter in remote places in the world, it’s no
wonder new products appear on the consumer market that have been tested on
the battlefield. But who would have ever thought you could solve the
difficulties of protecting the perishable qualities of wine with technology
used in protective clothing by the U.S. Armed Forces? During the past month
we’ve received a number of unique packaging samples to consider for
our best packaging of 2004 review. Among the myriad packages, a Wine
Wrapsody arrived. What is a Wine Wrapsody? RefrigiWear, a producer of
industrial outerwear, accessories and equipment, has developed a
Velcro-closure wine bottle wrapper with a nylon exterior and plastic-like
interior that features an active ingredient similar to the paraffin used on
apples. Designed to keep wine at optimal temperatures, the Wrapsody is
available in two styles, one for red wine and one for white. When placed in
either a refrigerator or freezer to be charged for a specified period of
time, the Wrapsody will maintain white wine at approximately 50°F and
red wine at 62°F for as long as two hours. The wrapper is not made of
ice or gel, and builds on the philosophy that the serving temperature of
wine affects the overall wine-drinking experience. The Wrapsody offers a
unique cooling element for use at home or in restaurant or bar settings
where a bottle might be opened and enjoyed by the glass for an extended
period of time. Will this be the end of ice buckets? The company’s
banking on it.
Scottish & Newcastle Importers Co., maker of
Newcastle Brown Ale, has announced results of its “Players”
survey about baseball and dating. The online poll of 1,000 consumers found
that men (48.8 percent) said “the best way to impress their
girlfriend at a baseball game would be to catch a foul ball without
spilling their beer.” On the flip side, female respondents (48.8
percent) said “the best thing about going to a baseball game with
their boyfriend was having an opportunity to chow down on nachos and hot
dogs without anyone raising an eyebrow.”
Diageo recently delivered a corporate-sponsored
humanitarian aid mission to victims of Hurricane Charley, and positioned
two 200-kilowatt generators in Hurricane Frances’ strike zone to
power water treatment and medical facilities as well as pumping stations.
Diageo’s Spirit of America Humanitarian Aid Missions are facilitated
by the Bridge Foundation, a nonprofit humanitarian aid and development
organization that provides assistance worldwide.
Goose Island Beer is getting into the upcoming elections and
hoping to spread alittle cheer with ales released in its two Chicago brewpubs.
Bush Beer is a “conservatively” hopped English Midlands-style mild
beer the color of Texas oil. Kerry Beer is a British-style dark ale brewed with
a “liberal” amount of specialty malts. The brewer recommends that
patrons drink the Kerry beer with burgers and Heinz ketchup – how appropriate.
Dewar’s for charity
At the first annual Heroes for Hope benefit sponsored
by The Jorge Posada Foundation, fellow New York Yankees players donated
money andpurchased big-ticket items to benefit research on
Craniosynostosis, a condition Jorge Posada’s son suffers from. Posada
as well as teammates Derek Jeter, Bernie Williams, Tanyon Sturtze, David
Cone and Don Mattingly also signed bottles of Dewar’s 12 Scotch
Whisky at the event that will be auctioned for charity later this year.
Room for growth
Remy Martin’s exclusive VIP lifestyle lounge,
the “Remy Room,” has opened in Los Angeles. The room represents
a celebration of growth and achievement in life, according to its creators.
In addition to different furniture vignettes, two display cases on each
side of the entrance are filled with Remy products and Remy Martin pillows
adorn the furniture.
Did you enjoy this article? Click here to subscribe to Beverage Industry