Coca-Cola and Pepsi-Cola
rank at the top of the list of the best foodservice suppliers, while
McDonald’s, Wendy’s, Subway and Darden lead the list if best
foodservice operators, according to Cannondale Associate’s second
FoodserviceElite study. The study asked foodservice operators and food and
beverage manufacturers to rate each other’s performance, and compared
results. Overall, it indicates “the best are getting better” by
offering innovation, solutions and value-added services.
Tyson Foods is the top overall food/beverage
manufacturer as ranked by foodservice operators in the study. Coca-Cola
follows, with General Mills, Pepsi-Cola and Kraft rounding out the top five
food and beverage manufacturers. Most of the top manufacturers increased
their lead — Tyson was ranked top performer 3.3 percent more often
this year than last, while Coca-Cola was mentioned 0.5 percent more often
and Pepsi-Cola 2.7 percent more often.
Beverage manufacturers varied in channel strength
performance. Pepsi-Cola was tops in B&I accounts, while Coca-Cola
ranked highest in Family Casual Restaurants and Quick Service Restaurants.
Coca-Cola was listed as one of the best in all seven measured channels, and
Pepsi-Cola was on the list for all but two.
While not on the top list overall, Anheuser-Busch made
the list of best manufacturers serving the Family Casual channel, Lodging
accounts and Quick Service Restaurants. Starbucks made the list as a top
manufacturer in College/University accounts, Lodging and Quick Service
When it comes to specific attributes, foodservice
operators were asked to rank their top three choices in several categories.
Coca-Cola ranked second of the “manufacturers with the clearest
company strategy”, dropping a bit, 1.1 percent, from those who ranked
it last year. Starbucks followed in third, a gain of 2.1 percent, and
Pepsi-Cola in fourth, down 0.4 percent. Anheuser-Busch made the list at No.
9, up 0.5 percent from last year.
Coca-Cola also ranked second in the category of
“manufacturers that provide the best combination of growth &
profitability”, mentioned 0.4 percent less than in 2003. Pepsi-Cola
made the list at No. 6, up 1.7 percent; and Starbucks at No. 7, mentioned
3.8 percent more often than last year.
Of those manufacturers with the “best brand names” for foodservice, Coca-Cola ranked third,
up 0.1 percent from 2003. Pepsi-Cola ranked No. 6, up 2.4 percent. The best
business partners included Coca-Cola — ranked second, with 1.5
percent more mentions than last year; and Pepsi-Cola, which ranked fourth,
was up 2.9 percent from last year. Both soft drink companies were included
in the list of “best sales force or broker teams” —
Coca-Cola in second, up 3.5 percent from last year, and Pepsi in third, up
3.3 percent. And they took similar positioning in the category of
“most innovating marketing”, with Coca-Cola mentioned 2.7
percent more often than last year, and Pepsi-Cola 3.6 percent more often.
Anheuser-Busch ranked sixth among the most innovative marketers in the 2004
study, up 1.4 percent.
And the soft drink giants placed second and third
among those with the “best supply chains”. No. 2 Coca-Cola was
up 1.8 percent in that category, and No. 3 Pepsi was up 3.2 percent from
The top two soft drink companies and the No. 1 brewer
also made the list of foodservice “category management
leaders”. Coca-Cola took its familiar place at No. 1, down 0.6
percent from 2003; Pepsi-Cola could be found at No. 7, up 5.3 percent from
last year; and Anheuser-Busch at No. 10, down 0.8 percent.
Both soft drink companies ranked lower in the area of
“leading information providers”. Coca-Cola was fifth on the
list, up 1.1 percent from last year, and Pepsi
Cola was seventh, up 3.6 percent. No beverage companies made the list of
manufacturers with the “best new products”.
According to Cannondale, the companies rated as best
manufacturers delivered specific services, including product quality;
insights into the meal experience; solutions in “both the front and
back of the house”; services such as technical support; programs that
help develop excitement and loyalty among consumers through merchandising
materials, menu offerings and services; and new products that hit on the
key consumer desires for health, nutrition and portability.
Top food chains
When the tables were turned
and the food and beverage manufacturers ranked their customers,
McDonald’s topped the list as the quintessential foodservice
operator, mentioned 4.2 percent more often than last year. Wendy’s,
Subway, Darden and Outback rounded out the top of the list of a
wide-ranging category that includes fast-food, quick-service restaurants,
family casual restaurants, healthcare outlets, schools, and more.
In addition to its appearance on several lists of the
top manufacturers, Starbucks ranked ninth on the list of the overall top
foodservice operators. It was fourth in the category of “foodservice
operators with the clearest company strategy”, mentioned 5.4 percent
more often than in 2003; second among those with the “top brand
names”, down 0.7 percent from last year; and fifth on the list of
“future elite operators” — those expected to remain on
the foodservice landscape despite far-reaching changes during the next 15
years — up 6.8 percent from the 2003 rankings. BI
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