BI took Go Fast Light
energy drink to a group of fitness instructors attending a two-week course
in a new exercise discipline called Gyrotonics. These fitness buffs
liked the packaging, were mixed on their taste assessments, but in
agreement that they would look for a less medicinal alternative to boost
their energy levels.
Following the trend of taking the sugar out of energy
drinks (as goes the sugar, so goes the carbs), Go Fast Energy Drink now has
a light version. The light formula, Go Fast Light, has 20 calories and 1
gram of carbohydrates, as well as all the energy-enhancing ingredients of
the original version such as taurine, guarana and Siberian ginseng.
It’s sweetened with honey and sucralose, and goes for $2 a can.
This month’s contenders: Katie, Anne, Juergen, Gia and John.
Here’s the skinny…
“Cool looking!” — Anne
“Nice package, catchy.” — John
“Logo is too subtle, hard to see or
recognize.” — Juergen
“Initially refreshing, but it has a bad
aftertaste; too artificial.” —
“I like it, not too sweet, good combination
between bitter and sweet.” —
“Bad aftertaste and artificial flavor.” — Anne
“Tastes like crushed up vitamins.” — Katie
Would you buy it:
“No, I didn’t like the taste, it was like
drinking vitamins. And I don’t like the fact that it’s
artificially sweetened.” — Katie