The National Beer
Wholesalers Association will hold its 67th annual convention at San Diego’s Manchester Grand Hyatt next month.
The conference, which will run from Sept. 12-15, will feature a broad
line-up of general session speakers, panel discussions and educational
The association will detail its many activities and
introduce its new leaders for 2005, and it also will host general session
speakers that include political commentators, beer company executives and
Former actor and Iowa Congressional Representative
Fred Grandy will tell attendees why “Washington is Hollywood with a
Higher Ceiling”. After serving in the House
of Representatives for eight years, Grandy took over as president and chief
executive officer of Goodwill Industries, restoring the
organization’s reputation and turning it into the country’s
most successful workforce development network. These days, Grandy is a
visiting professor at the University of Maryland’s School of Public
Affairs, and is the co-host of Washington, D.C.’s WMAL Morning News.
Offering a journalist’s take on Washington will
be Mark Shields, a commentator and syndicated columnist, with a career that
has spanned eight presidents. He has been the principal political analyst
for 17 years on PBS’s The NewsHour with
Jim Lehrer, and has been moderator of
CNN’s The Capital Gang.
Also speaking is Phil Lempert, a consumer trend
analyst who often appears as food trends editor on NBC’s Today Show. He has a syndicated
column, is editor of two newsletters and founder of Supermarketguru.com.
NBWA will host brewery executives such as Norman
Adami, president and chief executive officer of Miller Brewing Co. Adami
joined Miller parent company South African Breweries Ltd. 24 years ago, and
has earned a reputation for strong management based on tough financial
discipline. In addition to his many board positions within SABMiller, Adami
serves on the South Africa Foundation board of directors, an association of
the country’s largest corporations.
Yingdi Liu, executive president of China’s
Tsingtao Brewery Group Co., also will address NBWA members. Liu joined
Tsingtao Brewery in 1982 and became executive president in 2002. His
company controls 49 breweries in China and is one of the top 10 brewing companies in the world, with the No. 1 brand in
China and the No. 1 Chinese beer brand in the United States.
Benj Steinman, president of Beer Marketers Insights,
will offer “An Update on the State of the Beer Industry”,
providing a look at industry trends, the competitive atmosphere and
The convention also will feature a number of
educational seminars that will address topics essential to
distributors’ businesses. The Brewers’ Association of America
will present a panel discussion on “Profiting Through American
Specialty Beers”. Panelists will include Gary Fish, president of
Deschutes Brewery; Steve Hindy, president of Brooklyn Brewery and Jim Koch,
founder and chief executive officer of Boston Beer Co.
A panel of legal experts will tackle the issue of
direct shipping in “Under Attack: 21st Amendment Roundtable”;
and legal minds will also take on the issues of the liabilities that come
along with event sponsorship in a session titled “Sponsor and
Promoter Liability: The Law, Risks and Solutions”, presented by
Bleakley Platt & Schmidt LLP; “Distributor Agreements and the
Law” from Madigan Dahl & Harlan PA; “Buying and Selling
Imports and Secondary Brand Rights” from Ippolito Christon & Co.;
and Kroll Background America will talk about ID protection in
“Identity Theft: Guarding Your Most Valuable Asset.”
Marketing seminars designed to help distributors make
the most of promotions include:
“Increasing Feature/Display Activity with Category Management”,
presented by CM Profit Group; “The Value of Server Training: Why it
Matters to You” from Health Communications Inc.; “Maximize Your
Message”, presented by Pennino and Partners; “Understanding the
Beverage Alcohol Consumer… It’s a Moving Target” from
Information Resources Inc.; and “The New Competitive Reality”,
presented by the Independent Beverage Group.
Seminars dealing with employee relations and
developing company strategies include: “How to Run Your Business So
You Can Leave It in Style”, presented by DMG Financial; “The
Power of Part-time Employees”, from HeaneyCougar; “Fistful of
Overtime Dollars: Complying With The New Wage and Hour Regulations”
from Ford & Harrison LLP; “21st Century Leadership, Motivation
and Influence”, presented by Sales Systems Development Inc.;
“The Beer Distributorship of the Future, from Beer Business Daily;
“Distributor Rx: A Do-It-Yourself Kit”, presented by Colorado
Distribution Consulting LLC; “Tackling the Trends,” presented
by Smith Barney; “Finding the Right Talent, Right Fit, Right
Now” Recruiting and Interviewing”, from P.I. Associates; and
“Asset Protection and Transition of Your Business and Wealth Into the
Future” from The Private Consulting Group. In addition, a special
“Networking With Women in the Beer Business” session will be
held the afternoon of Sept. 13.
And NBWA will talk technology with “How
Wholesalers Can Add Value Through Mobile Computing”, presented by The
Beer Industry Electronic Commerce Coalition; and “How Much Software
Do You Want To Buy Today?” from MIT Systems Inc.
For NBWA members, more information can be found at the
association’s Web site NBWA.org; or call 800/300-6417. BI
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