- THE MAGAZINE
- CATEGORY FOCUS
- BEVERAGE R&D
Canandaigua donated a portion of every purchase of Arbor Mist made last month to the National Arbor Day Foundation to help plant seedlings throughout Arizona forests. As part of its commitment to Arbor Day, Arbor Mist and Arbor Mist Wine Blenders packaging also featured neck hangers with Blue Spruce tree seedlings attached, encouraging patrons to plant trees in support of Arbor Day.
Travis Pastrana, of motocross fame, has inspired SoBe Beverages to design a new label for Liz Fuel, the new name for Lizard Fuel, the company’s strawberry-flavored drink. The design features the SoBe Lizard riding a motorcycle, executing a “nac-nac” freestyle motocross trick and wearing Travis Pastrana’s number (199) on his back and on the motorcycle.
Borgata Hotel Casino & Spa in Atlantic City recently released the most expensive and exclusive single-malt Scotch whisky vintage collection — The Macallan Fine & Rare Vintage Collection of 38 bottles valued at $170,000. The malts, dating from 1926 to 1973, are being served by the glass for $50 to $3,500 at the hotel’s restaurant, Old Homestead.
Allied Domecq’s Midori brand is on the prowl for its American “It Girl” spokesperson. The Midori mobile studio offers a professional make-up artist and photo studio where legal drinking age females are transformed into "It Girls," giving them a model makeover and a photo shoot as part of the "It Girl" search.
Thanksgiving Coffee Co. is making a difference in the Rwandan economy and the endangered mountain gorilla population. In an exclusive licensing agreement with the Dian Fossey Gorilla Fund International (DFGFI), the company will donate as much as 20 percent of the retail sale price from its new fair trade certified Gorilla Fund Coffee to the DFGFI. The money will provide healthcare, technical training and further enhance mountain gorilla protection in communities near mountain gorilla habitats.
The Southern Comfort Cocktail Tour will be kicking off its second annual "Tales of the Cocktail" event in August. The two-day event celebrates the history and culture of dining and drinking in New Orleans. The event will feature dinner pairings, book signings, culinary demonstrations, a cocktail clinic, industry seminars, entertainment and celebrity bartenders.
Thai chef Tommy Tang recently celebrated his new public television series premiere with sponsor Singha beer. The series, "Tommy Tang's Let's Get Cooking," aired nationally on all American Public Television stations in April.