Beverage News

Coca-Cola partners with DJ Hero and Guitar Hero video games

The Coca-Cola Co., Atlanta, has joined Activision Publishing Inc.’s DJ Hero 2 and Guitar Hero: Warriors of Rock video games to bring gamers exclusive downloadable content from DJ Tiesto and rock band My Chemical Romance for free for one week starting today.
 
Gamers can obtain downloadable content redemption codes for both packs, while supplies last, through www.mycoke.com/guitarhero and www.mycokerewards.com. There also is information and details on redemption at www.djhero.com or www.guitarhero.com.
 
The content is available via a U.S. redemption code. The Tiesto Mix Pack is available for free from Nov. 23 to 29. It is available on Xbox LIVE Marketplace for the Xbox 360 video game and entertainment system from Microsoft, the PlayStation Store for PlayStation 3 computer entertainment system and as downloadable singles for Wii. The My Chemical Romance Track Pack is available on the Xbox LIVE Marketplace for Xbox 360 for free from Nov. 23 to 29.
 
The Tiesto Mix Pack presented by Coca-Cola includes “Traffic” mixed with “Louder Than Boom,” “Feel It In My Bones” featuring Tegan & Sara, and “Knock You Out” featuring Emily Haines mixed with “Young Lions.”
 
Rock enthusiasts can choose from four songs on the My Chemical Romance Track Pack. The track pack will feature “Bulletproof Heart,” “Helena,” “Teenagers” and “Welcome to the Black Parade.”

Did you enjoy this article? Click here to subscribe to Beverage Industry

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

How beer brands are using social media to connect with consumers

Social media has become a buzzword for not just American consumers but also the business environment. Companies are turning to various social media channels to create brand awareness or possibly boost retail sales. Beer brands also are turning to social media to make their stories heard. Brand Chorus, a division of New York-based TippingGardner, conducted a Beer StoryScore Index for Beverage Industry. StoryScore is a quantitative measure of a brand’s storytelling through social management based on creativity, strategy and personality.

Click here to view infographic in PDF format.

2/18/15 2:00 pm EST

A Healthy Future: Analyzing the latest health and wellness trends in the beverage market

The beverage marketplace continues to evolve to meet new trends and regulations. Our expert speakers will share with you their insight on what health and wellness topics will be paramount for the future success in the beverage industry.

Podcasts

Gert van Manen, president of iTi Tropicals Inc., shares his insights on the U.S. coconut water market. Citing research from Krueger Food Laboratories, he also supplies information highlighting the difference between products that declare their added sugars and those that do not.

Beverage Industry Magazine

BI April 2015 cover

2015 April

The April 2015 issue of Beverage Industry includes a cover story about Zevia's natural sweetener profile as well as articles about CSDs, whiskey and more. Check it out today!

Table Of Contents Subscribe

CSD Category

What innovation or trend could reinvigorate the CSD category?
View Results Poll Archive

THE BEVERAGE INDUSTRY STORE

cleaning-in-place-dairy-foo.gif
Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

More Products

Beverage Insider eNewsletter

Are you an Insider? Subscribe to Beverage Industry’s weekly e-newsletter to receive news headlines, new product information and magazine highlights.   

STAY CONNECTED

facebook40 twitter    youtubelinkedgoogle+ icon 40px

Webinars

Beverage Industry Webinars are an easy, effective and convenient way to get educated and informed on the latest industry trends and topics. All Webinars are FREE unless indicated. For more information, check out our Events page!