Beverage News

Coca-Cola partners with DJ Hero and Guitar Hero video games

The Coca-Cola Co., Atlanta, has joined Activision Publishing Inc.’s DJ Hero 2 and Guitar Hero: Warriors of Rock video games to bring gamers exclusive downloadable content from DJ Tiesto and rock band My Chemical Romance for free for one week starting today.
Gamers can obtain downloadable content redemption codes for both packs, while supplies last, through and There also is information and details on redemption at or
The content is available via a U.S. redemption code. The Tiesto Mix Pack is available for free from Nov. 23 to 29. It is available on Xbox LIVE Marketplace for the Xbox 360 video game and entertainment system from Microsoft, the PlayStation Store for PlayStation 3 computer entertainment system and as downloadable singles for Wii. The My Chemical Romance Track Pack is available on the Xbox LIVE Marketplace for Xbox 360 for free from Nov. 23 to 29.
The Tiesto Mix Pack presented by Coca-Cola includes “Traffic” mixed with “Louder Than Boom,” “Feel It In My Bones” featuring Tegan & Sara, and “Knock You Out” featuring Emily Haines mixed with “Young Lions.”
Rock enthusiasts can choose from four songs on the My Chemical Romance Track Pack. The track pack will feature “Bulletproof Heart,” “Helena,” “Teenagers” and “Welcome to the Black Parade.”

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How beer brands are using social media to connect with consumers

Social media has become a buzzword for not just American consumers but also the business environment. Companies are turning to various social media channels to create brand awareness or possibly boost retail sales. Beer brands also are turning to social media to make their stories heard. Brand Chorus, a division of New York-based TippingGardner, conducted a Beer StoryScore Index for Beverage Industry. StoryScore is a quantitative measure of a brand’s storytelling through social management based on creativity, strategy and personality.

Click here to view infographic in PDF format.

2/18/15 2:00 pm EST

A Healthy Future: Analyzing the latest health and wellness trends in the beverage market

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Gert van Manen, president of iTi Tropicals Inc., shares his insights on the U.S. coconut water market. Citing research from Krueger Food Laboratories, he also supplies information highlighting the difference between products that declare their added sugars and those that do not.

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